Responsibilities

• Design & launch programs that intercept fraud, abuse and non-genuine users across mobile and desktop, from problem definition through to rollout
• Develop the interception and recovery roadmap, using qualitative and quantitative insights to prioritize initiatives at the customer-journey level
• Prioritize initiatives based on expected impact, technical complexity and strategic alignment
• Build go-to-market programs that support the broader business — connecting Genuine outcomes to adjacent products, segments and revenue goals
• Design and run A/B experiments on verification, sign-in and engagement flows to improve recovery without harming legitimate-user experience
• Collaborate cross-functionally with Product, Engineering, Design and Data Science to translate findings into product enhancements
• Define the measurement framework for interception programs — impression rates, verification/sign-in funnels, downstream outcomes and cohort health
• Analyze results to deliver clear, data-driven recommendations and share learnings with stakeholders
• Work with quantitative and qualitative data teams to develop deep understanding of the Genuine audience and use cases to identify new go-to-market opportunities
• Maintain rigorous documentation of program plans, results and action items in our experimentation platform

Requirements

• 7+ years' hands-on experience in digital growth, program management, or growth/lifecycle initiatives
• Proven track record running end-to-end A/B tests and delivering statistically robust insights
• Experience working with complex data; from defining desired metrics to parsing through large, ambiguous data sets to perform analysis
• Excellent written and verbal communication skills, with the ability to collaborate across teams and effectively communicate with partners at all levels
• Strong analytical skills with Excel and experimentation platforms (e.g. Optimizely, Adobe Target or other campaign management tools)
• Deep understanding of customer funnels, engagement levers and user-verification or fraud/abuse-mitigation flows
• Proven experience in program development, growth management or related roles, with a track record of launching and scaling 0 to 1 initiatives
• Highly organized and self-driven, with the ability to manage multiple programs and timelines in a fast-paced environment
• Collaborative mindset: you thrive on partnering with cross-functional teams to turn insights into action
• Bachelor's degree in Business, Economics, Computer Science or related field; MBA or equivalent is a plus
• Must be located in the San Francisco or San Jose area and able to support a hybrid office schedule.

Benefits

• comprehensive benefits programs