Sr. Global Marketing Mgr. Instruments and Software

Princeton, NJ (On-site)

$113K/yr – $227K/yrSenior Level4+ years expFull time

Posted 10 days ago

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Job Summary

Own and shape the global instrument strategy and market-ready storytelling for the i-STAT portfolio, aligning cross-functional teams to drive adoption, differentiation, and value-based selling across regions.

  • Define strategy and connectivity/software roadmap
  • Enable regional teams with messaging and tools

Job Description

Responsibilities

  • Define and lead the global instrument strategy across legacy and next gen platforms, including clear pathways to accelerate customer migration
  • Develop compelling, differentiated value propositions that clearly articulate clinical, operational, and economic benefits of i-STAT portfolio in collaboration with other product managers
  • Conduct targeted market research to drive competitive differentiation and accelerate adoption of portfolio solution
  • Build business cases and cross functional alignment (R&D, Med Affairs, Regional Marketing) during the annual strategic planning cycle to support innovation roadmap
  • Define and drive the connectivity and software roadmap, identifying opportunities to enhance value through workflow optimization, data integration, analytics, and AI
  • Enable regional teams with clear messaging, tools, and frameworks to support conversion, competitive positioning and value-based selling
  • Collaborate with other product marketers to ensure alignment across instruments, assays, and services to maximize total portfolio value and long-term customer impact
  • Travel up to 20% Globally or less.

Requirements

  • B.A. or B.S. Degree in business or life sciences discipline and two years' experience, or associate degree and 4 years' experience, or master's degree.
  • 4+ years of experience.

Preferred

  • Possess strong project management skills, with proven ability to clearly define objectives, priorities, develop project plans, and manage to deadlines.
  • Initiative and self-motivation; strong work ethic; leadership and team orientation; strong proactive interpersonal skills with proven ability to work with others; ability to work in a matrixed environment, strong cross-functional management by influence.
  • Demonstrated track record of success in portfolio management, product launches and commercialization
  • 2+ years of experience with software-enabled business models (SaaS).
  • Global experience and at least 7 years of experience in similar area.

Benefits

  • Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives : https ://abbottbenefits.com/
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Abbott

3.8 Glassdoor

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and www.facebook.com/AbbottCareers, on Instagram @AbbottGlobal, and on X @AbbottNews.We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.Terms of Use: https://www.abbott.com/social-media-terms-of-use.htm

Founded in 1940
North Chicago, Illinois, USA
161K employees (6,303 in marketing)
71% recommend to a friend
81% CEO approval

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Traffic Source Mix
Search
41.6%
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41.4%
Referral
14%
Social
0.9%
Paid
2.1%

Headcount Trend

Current headcount: ~160.9K

Marketing Team

Marketing Team Size
5,104 (3% of company)
Median Career Experience
22 years
Median Tenure
9.6 years
Marketing Roles Posted (Last 30 Days)
21

Funding

Total Funding
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Last Raise
$20B
Post IPO Debt, 7 days ago

Funding History

  • Mar 2026
    Post IPO Debt • $20B
  • Mar 2011
    Post IPO Debt • $100K
  • Mar 2009
    Post IPO Debt • $6.7M

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