Sr. Global Marketing Manager at BD | Covington, GA

Sr. Global Marketing Manager

Covington, GA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 5 months ago

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Job Summary

The role centers on leading marketing and product management for new product development, launches, and lifecycle management across markets. It emphasizes cross-functional collaboration, go-to-market strategy, and performance analysis. A strong focus is on translating customer insights into actionable product and marketing plans, with a broad benefits package and global experience preferred.

Job Description

Responsibilities

Innovation & Market Insights Represent marketing on the NPD project team to translate customer needs into product requirements
Lead development of new product launch strategy and execution into new markets and channels.
Lead insights activities in partnership with BD Insights to gather VOC, assess market trends, and translate findings into actionable strategies.
Strategic Product Leadership Ensure product line meets evolving market needs by driving continual improvements that strengthen competitiveness, market penetration, and share.
Lead global product lifecycle management, including product updates, production planning, quality alignment, and inventory planning.
Strategy & Execution Develop and execute compelling marketing collateral and omnichannel campaigns—including branding, naming, creative direction, messaging, claims development, agency management, and regional toolkits.
Assess and develop go-to-market strategies for new product launch including DTC, online marketplaces, and retail channels
Partner with regional commercial teams to build and deploy strategic launch plans and demand generation initiatives aligned with business objectives.
Support annual strategic planning and lead development of select business-critical strategies for the urinary incontinence portfolio.
Cross-Functional Collaboration Work closely with R&D, Operations, Sales, and Innovation teams to ensure successful NPD launch, enhance product features, adjust portfolio strategy, and optimize financial and market outcomes.

Requirements

Bachelor’s degree
At least 5 years of experience in product management and/or marketing management with demonstrated success in: market opportunity identification, customer segmentation and insights, brand positioning and messaging, omnichannel campaigns, competitive analysis and pricing strategies and go-to market planning.
Strong ability to translate complex scientific and clinical information into compelling marketing and customer messaging.
Excellent interpersonal, communication, organizational, analytical, and problem-solving skills.
Proven ability to lead multiple complex projects across functions and geographies

Preferred

MBA or Master’s degree
Experience in Direct to Consumer and/or Consumer Packaged Goods
Global experience

Benefits

Annual Bonus Potential
Discretionary LTI Bonus Potential
reimbursement of vehicle use/mileage
Potential reimbursement of phone use
Health and Well-being Benefits
Medical coverage
Health Savings Accounts
Flexible Spending Accounts
Dental coverage
Vision coverage

BD

4.0 Glassdoor

BD is one of the largest global medical technology companies in the world and is advancing the world of healthTM by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for health care providers. BD and its more than 70,000 employees have a passion and commitment to help enhance the safety and efficiency of clinicians' care delivery process, enable laboratory scientists to accurately detect disease and advance researchers' capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care. For more information on BD, please visit bd.com. See community guidelines here: https://tinyurl.com/yunjmzkx.

Founded in 2004

Franklin Lakes, New Jersey, USA

45K employees (2,188 in marketing)

www.bd.com

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