Responsibilities

• Owning the field events calendar end-to-end, from planning and budgeting to execution and post-event analysis, ensuring alignment to pipeline targets
• Designing and delivering owned events (executive dinners, roundtables, VIP experiences) and third-party conference sponsorships that generate qualified pipeline
• Partnering with Sales and SDR teams to drive targeted attendance from priority accounts and connect events to revenue opportunities
• Building pre-event and post-event playbooks that drive great attendance rates and consistent sales follow-up
• Tracking event performance rigorously (pipeline sourced, cost per opportunity, influenced revenue) and using data to optimize the program over time

Requirements

• Demonstrate 6+ years of field marketing/event marketing experience in B2B SaaS, with a proven track record of running events that generate measurable pipeline and revenue contribution
• Plan and execute across multiple event formats: executive roundtables, hosted dinners, large-scale conference sponsorships, and regional meetups
• Manage multiple concurrent events without dropping details, with dynamic organizational skills and proactive communication
• Collaborate with Sales teams to identify target accounts, drive attendance, and ensure meaningful post-event follow-up
• Set event goals, measure outcomes (pipeline sourced, cost per opportunity, influenced revenue), and iterate based on results using a data-driven approach
• Bring creative and resourceful problem-solving skills to event formats and deliver memorable experiences within budget
• Operate in an ever-changing, high-growth environment where you take ownership and move quickly from strategy to execution
• Possess equivalent practical experience in lieu of formal education requirements

Benefits

• As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information.