Sr Event Marketing Manager, Reshape, Amazon Business

Arlington, VA (On-site)

$143K/yr – $193K/yrSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end Senior Event Marketing Manager scope for Amazon Business Reshape, leading strategy, production, and cross-functional execution.

  • Own strategy, execution, and multi-year growth roadmap for AB Reshape.
  • 6+ years managing large in-person events and venues/vendors.
  • Experience coordinating with executive stakeholders and managing multiple agency partners.

Job Description

Responsibilities

  • Own long-term strategy, execution, and multi-year growth roadmap for Amazon Business Reshape in partnership with senior leadership.
  • Serve as primary program owner accountable for delivering a high-quality attendee experience aligned with business goals.
  • Own event marketing strategy and demand generation, including audience segmentation, recruitment, and registration operations.
  • Author and own all event-related written communications — business documents, leadership reviews, newsletters, and marketing materials — and build executive-ready presentations for VP-level audiences.
  • Own sponsorship strategy and execution, including revenue targets, sponsor engagement, onsite activation, and end-to-end operations from contracting through post-event follow-up.
  • Own event production and operational delivery, including venue selection and management, AV, onsite operations, and physical activations.
  • Define and own the end-to-end attendee journey, including session programming, networking design, and cross-functional alignment across programming and environment design.
  • Own sales alignment strategy and customer meeting programs in partnership with go-to-market teams.
  • Own event performance measurement, post-event analytics, and KPI reporting; partner with marketing technology teams on campaign structure and reporting infrastructure.
  • Manage multiple agency partners across production, creative, AV, registration, housing, and destination management, including sourcing, contracting, and negotiation.
  • Serve as program lead for the Reshape Steering Committee and GTM Committee, presenting regularly to executive stakeholders on strategy, progress, and outcomes.
  • Manage full event budget, including spend forecasting, PO management, accounts payable, and sponsorship/ticket revenue, maintaining accuracy and alignment to budget while upholding Amazon's frugality principles.

Requirements

  • Experience using data to influence business decisions
  • 6+ years full-time experience managing large in-person events/conferences
  • 5+ years experience sourcing/selecting/negotiating/contracting venues, agencies, and vendors.

Preferred

  • Experience managing and negotiating contracts and vendor relationships
  • Experience working with multiple stakeholders at various levels and in different locales to drive alignment
  • Experience managing events/meetings in a global company
  • Experience using analytical, marketing, and productivity tools including Oracle BI, Salesforce or other CRM tools, Microsoft OneNote and Microsoft SharePoint
  • 7+ years of event marketing or brand, program, or experiential marketing experience
  • Experience communicating to senior management and customers verbally and in writing

Benefits

  • Amazon benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching
  • paid time off
  • parental leave
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Amazon

Reli. is a family-owned business built around strong valuesand a passion to serve our customers. Our drivestemmed from seeing a need for custom-tailored qualityproducts at wholesale prices & quantities. We wanted to beable to put quality first and still be able to providehonest pricing.With our global and domestic operations, we have thefreedom to center each and every decision around ourvalued customers. We approach all our work with the same driveand energy to make sure our customers can always relyon Reli.

Founded in 2018
Cerritos, California, USA
171 employees (30 in marketing)

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$77.4M
Traffic Source Mix
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25.2%
Direct
65.9%
Referral
6.4%
Social
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Paid
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Headcount Trend

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Marketing Team

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