Responsibilities

• Strategic Event Planning: Develop and implement comprehensive events marketing plans to drive attendance and engagement at our field events. Collaborate with internal team members to align strategies with business objectives.
• Event Execution: Oversee the planning, coordination, and execution of all events, including dinners, ancillaries, and conferences targeting the HED audience. Ensure seamless logistics and exceptional attendee experience.
• Event Storytelling: Collaborate with cross-functional teams, including sales, product marketing, campaign, and brand and engagement to ensure alignment in event content and messaging.
• Audience Acquisition: Drive attendee acquisition strategies to attract key decision-makers and industry leaders. Leverage targeted marketing campaigns and partnerships to increase event reach and impact among key accounts.
• Performance Analysis: Analyze event data and metrics to measure success and identify areas for improvement. Stay current on industry trends to continually enhance our events marketing strategy.
• 1.1 NERCOMP Annual Conference (March) Deliverables includes: - Event participation strategy and objectives brief - Booth planning brief and onsite execution plan - Contest/session development plan - Workshop briefing plan - Speaker and content list - Staffing plan recommendation and onsite run-of-show documentation - Post-event recap and performance summary
• 1.2 AACC Annual Conference (April) Lead planning and execution for company's interactive booth presence. Deliverables includes: - Booth strategy and attendee engagement plan - Messaging and demo alignment brief - Interactive activation planning brief - Staffing and logistics plan - Budget and vendor tracking document - Post-event recap with outcomes and recommendations
• 2.1 UNC Tech Day Support company's presence through thought leadership and engagement. Deliverables includes: - Booth strategy and logistics plan - Speaker and content list - On-site execution plan - Post-event summary and follow-up recommendations
• 2.2 Texas University System – Multi-Event Support Provide strategic and executional support across multiple engagements within the Texas university system. Deliverables include: - Event identification and prioritization plan - Tracking document with multiple campuses/events - Messaging brief - Budget and execution tracking - Consolidated recap summarizing system-wide outcomes and learnings
• 3.1 Jeff Selingo Salon Dinner & Live Podcast Campaign (Planning Phase) Lead campaign planning for an integrated thought leadership activation. Deliverables include: - Campaign concepting and positioning brief - Salon dinner planning framework - Live podcast planning and strategy brief - Stakeholder alignment and timeline development - Measurement framework and success metrics documentation
• 4.1 EduMAX Kickoff Planning (April) Initiate early-stage planning for EduMAX. Deliverables include: - Initial event strategy and objectives briefing document including: - Audience and positioning framework - High-level timeline and milestone plan - Early budget considerations and constraints - Cross-functional stakeholder alignment
• 4.2 EDUCAUSE Planning Kickoff (April) Begin foundational planning for EDUCAUSE participation. Deliverables include: - Participation strategy and goals briefing plan to include: - Preliminary activation and messaging considerations - Internal alignment and planning roadmap - Early success metrics definition
• 5. Reporting & Measurement (Applies to All Q2 Initiatives) Deliverables include: - Event-level recap reports summarizing: - Objectives vs. outcomes - Attendance and engagement metrics - Sales alignment and follow-up opportunities - Key learnings and optimization recommendations - Quarterly roll-up summary highlighting: - Overall impact (SALs, MQLs, ARR) - Strategic wins, risks, gaps, and recommendations for Q3

Benefits

• benefits available if eligible