Sr. Director, US Public Sector Marketing

USA (Remote)

$200K/yr – $380K/yrSenior Level12+ years expFull time

Posted 5 weeks ago

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Job Summary

Own global public sector marketing strategy and drive end-to-end execution in the US, coordinating with government affairs, product marketing, sales, and partners to accelerate pipeline and revenue.

  • Lead integrated demand generation across ABM, field events, ElasticON, trade shows, and executive programs to capture mindshare and hit targets.
  • Develop public sector content and sales assets for the full buyer journey and build segment wide thought leadership and PR.
  • Set up analytics, cadence, and a global partner marketing plan to prove impact and scale with the ecosystem.

Job Description

  • Set and influence the global public sector marketing strategy — including frameworks, playbooks, and investment priorities — collaborating across geos and senior stakeholders to shape the direction of the segment worldwide, with full organizational ownership as the function is built out
  • Own U.S. Public Sector marketing end-to-end, driving pipeline generation, brand awareness, partner marketing, and executive programs that deliver measurable impact against sales targets
  • Partner cross-functionally with government affairs, capture development, sales, product marketing, engineering, and executive leadership to ensure a unified, high-impact go-to-market across the segment
  • Architect and lead integrated, multichannel demand generation programs — including ABM, field events, ElasticON, trade shows, webinars, and executive engagement — designed to capture mindshare and accelerate pipeline
  • Orchestrate the development of public sector-specific content and sales enablement assets that support the full buyer journey, from awareness through close
  • Build a segment-wide thought leadership and brand presence through public relations, speaking engagements, industry influencer relationships, and social media
  • Develop the global partner marketing strategy for the segment, ensuring alignment with Elastic's growing partner ecosystem
  • Establish the metrics, reporting cadence, and optimization frameworks to demonstrate marketing's contribution to pipeline and revenue — and scale them as the organization grows
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Elastic

3.8 Glassdoor

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale. Elastic’s solutions for search, observability, and security are built on the Elastic Search AI Platform — the development platform used by thousands of companies, including more than 50% of the Fortune 500.

Founded in 2012
San Francisco, California, USA
4.8K employees (453 in marketing)
70% recommend to a friend
71% CEO approval

Traffic Signals

Monthly Visitors
1.6M
Monthly Google Ads Budget
$388.6K
Traffic Source Mix
Search
50.9%
Direct
39.2%
Referral
7.1%
Social
1.7%
Paid
1.1%

Headcount Trend

Current headcount: ~4.8K

Marketing Team

Marketing Team Size
215 (4% of company)
Median Career Experience
16 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$162M
Last Raise
$58M
Secondary Market, 8 years ago

Funding History

  • May 2018
    Secondary Market
  • Jul 2016
    Series D • $58M
  • Jun 2014
    Series C • $70M

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