Responsibilities

• Lead Regional Marketing Strategy
• Define and execute the Americas marketing strategy aligned to growth priorities and commercial objectives
• Translate global marketing priorities into regional plans tailored to market dynamics and customer needs
• Shape go-to-market approaches for Service, Modernization, New Equipment, and strategic growth initiatives
• Align marketing investments and resources to maximize business outcomes
• Drive Demand Generation & Pipeline Growth
• Lead integrated, multi-channel marketing campaigns that generate qualified leads and pipeline opportunities
• Expand and scale Account-Based Marketing programs focused on strategic enterprise and key accounts
• Ensure strong alignment between marketing programs, sales priorities, and revenue objectives
• Optimize campaign performance through data-driven decision making and continuous improvement

Requirements

• 12–15+ years of experience in B2B marketing, commercial excellence, demand generation, or growth marketing
• Significant leadership experience within large, matrixed, global organizations
• Proven success driving measurable demand generation and revenue outcomes
• Experience partnering directly with senior commercial and business leaders
• Experience leading regional marketing organizations across diverse markets
• Strong strategic marketing and commercial business acumen
• Expertise in demand generation, digital marketing, ABM, and customer lifecycle marketing
• Data-driven mindset with strong analytical capabilities
• Exceptional leadership, communication, and influencing skills
• Ability to balance strategy, execution, and operational excellence