Responsibilities

• Own and lead Rafay’s product marketing strategy, positioning, and messaging across the company’s product portfolio
• Develop differentiated messaging frameworks and compelling content tailored for technical practitioners, business stakeholders, executives, analysts, and channel partners
• Drive go-to-market strategy and execution for new product launches, feature releases, and strategic initiatives
• Partner closely with Product Management to shape product strategy, roadmap prioritization, and market requirements
• Serve as the market intelligence leader by deeply understanding buyers, competitive positioning, industry trends, and emerging market opportunities
• Build and scale world-class sales enablement programs that equip direct sales and channel teams with messaging, competitive intelligence, presentations, demos, and customer-facing assets
• Collaborate with Demand Generation to create integrated marketing campaigns and programs that drive awareness, engagement, pipeline growth, and customer expansion
• Partner closely with the Partner Marketing team and external strategic technology, cloud, channel, and ecosystem partners to develop joint go-to-market initiatives, co-marketing campaigns, partner enablement content, and integrated launch activities that drive pipeline growth and market awareness
• Develop high-impact content including presentations, whitepapers, webinars, blogs, analyst briefings, customer case studies, battle cards, and thought leadership materials
• Represent Rafay externally through webinars, customer meetings, tradeshows, industry events, analyst engagements, media opportunities, and executive presentations