Responsibilities

• Leads the product marketing function at Illumia. Owns positioning, messaging, competitive intelligence, and sales enablement for the product portfolio, and directs go-to-market strategy for launches, releases, and segment expansion. Manages a team of product marketing professionals and partners directly with Product, Sales, and executive leadership on go-to-market decisions.
• Reports to the Chief Product Officer
• Manages a team of product marketing individual contributors, each supporting a distinct line of business
• Partners regularly with Product Management (including embedded work with product trios during discovery)
• Partners closely with the Sales leadership, Growth & Brand Marketing, and executive leadership to ensure product positioning and messaging stay aligned with broader marketing strategy and campaigns.
• Represents the company externally in media, trade shows, and with customers and prospects
• Develops and owns product positioning and messaging across the portfolio.
• Directs go-to-market strategy and execution for product launches, releases, and segment expansion.
• Manage competitive intelligence gathering and synthetizing into actionable information.
• Owns sales enablement content and programs, including battlecards, pitch decks, and RFP support materials.

Requirements

• Bachelor's degree required or
• Experience: 10+ years of product marketing experience, including 5+ years with formal people-management experience, within B2B SaaS or enterprise software.
• Demonstrated experience building the positioning, messaging, and enablement assets (RFP content, security/compliance messaging, competitive battlecards) that support long, multi-stakeholder enterprise sales cycles.
• Familiarity with empowered product team practices (e.g., Cagan, Torres) and continuous discovery.
• Strong written and verbal communication skills, including experience presenting to and influencing executive-level stakeholders.
• Demonstrated ability to build and lead a team.
• Strong competitive analysis and market research skills.

Preferred

• MBA
• Experience in higher education, healthcare, payments, or another trust- and compliance-heavy vertical.
• Experience marketing to two distinct audiences: an institutional buyer and a separate end user.

Benefits

• Flexible time off to include paid holidays and volunteer time.
• Robust health, dental, and vision insurance plans on your first day of employment
• Comprehensive employee assistance program (EAP)
• Employer-paid life insurance/AD&D/short-term and long-term disability insurance
• Flexible spending account (FSA) or health savings account (HSA)
• Matched 401(k)
• Employee stock purchase plan