Responsibilities

• Build and Lead the AI-Powered Creative Model
• This is the defining responsibility of the role. AI is not a tool to dabble in here, it is the production infrastructure.
• Architect a hybrid creative organization: internal creative strategists and brand-literate designers working in concert with a curated bench of external AI-native designers and production resources
• Select, implement, and continuously evolve the AI toolset, covering generative design, video production, copy variation, and asset adaptation
• Use AI as a design tool, a production accelerator, and a testing multiplier, enabling the team to produce at a volume and iteration speed that would be impossible through traditional production alone
• Build the guardrails and quality standards that keep AI output on-brand and performance-ready across all channels and brand identities
• Stay ahead of the AI creative landscape and bring a sharp, informed point of view to the C-suite on where the category is headed and what to adopt next
• Own the Creative-to-Performance Feedback Loop
• Partner with paid media leads and commercial leadership to translate performance signals (CTR, CVR, hook rate, cost per appointment) into creative direction
• Build a closed-loop system from brief to launch to iteration, ensuring creative learnings compound across campaigns and channels

Requirements

• 10+ years in performance creative, creative strategy, or performance marketing with clear accountability for measurable outcomes
• 5+ years in a senior leadership role with direct reports across creative, strategy, or production functions
• Demonstrated experience operating at or near the executive level, including presenting to and influencing C-suite stakeholders
• Deep hands-on experience with paid digital channels, particularly paid social and paid search, and creative best practices across each
• Demonstrated ability to build creative testing frameworks that generate actionable signal at scale
• Fluency with AI creative tools (generative image, video, copy) and a concrete point of view on deploying them at production scale
• Experience building or managing a hybrid internal/external creative model, including AI-native vendors or freelancers
• Comfort reading and interpreting performance data; you find the story in the numbers and use it to drive creative and business decisions
• Proven ability to influence resource allocation, organizational design, and technology investment decisions
• 10+ years in performance creative, creative strategy, or performance marketing with clear accountability for measurable outcomes

Preferred

• Background in retail, retail healthcare, or another appointment- or location-based business model
• Experience managing creative simultaneously across multiple distinct brand identities and geo-targeted markets
• Track record building or scaling an in-house performance creative function from an early stage
• Experience managing agency and production vendor relationships for high-production formats such as CTV or digital video
• Proven ability to use AI as both a design tool and a production accelerator, with examples of measurable output improvement

Benefits

• a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.