Sr. Director, NBC & Peacock Marketing at NBCUniversal | New York, USA | $140K/yr – $185K/yr

NBCUniversal

Sr. Director, NBC & Peacock Marketing

New York, USA (Hybrid)

$140K/yr – $185K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive NBCU title marketing by turning data and audience insight into campaigns across NBC and Peacock.

Develop strategic, insight‑driven campaigns for title launches across NBC & Peacock.
Must-have: 8+ years in Entertainment, Digital Media, or direct‑to‑consumer marketing.
Standout: Executive-ready decks and cross‑functional collaboration with producers and studios.

Job Description

Responsibilities

Develop strategic, insight‑driven marketing campaigns for title launches across NBC & Peacock, grounded in a strong understanding of audience behavior, cultural trends, and platform performance data.
Leverage consumer insights, audience research, and campaign performance reporting to inform marketing strategy, optimize creative, and drive real‑time pivots that improve campaign effectiveness.
Synthesize complex data and insights into clear narratives, enabling teams and executives to quickly understand opportunities, challenges, and recommendations.
Build best‑in‑class storytelling materials and executive‑ready presentations, including comprehensive decks that clearly articulate campaign strategy, creative direction, performance results, and next steps.
Serve as the central hub of information for assigned titles/campaigns, ensuring holistic alignment across programming, creative marketing, social, media, publicity, product, creative operations, and sales.
Present strategies, creative, and analytical updates to internal stakeholders and external partners (e.g., Executive Producers, Showrunners, Studios, Production Companies, Talent) with clarity, professionalism.
Champion strong communication practices, ensuring all written, verbal, and visual communication upholds high standards of professionalism.
Build and maintain productive, insight-rich relationships with audience insights, analytics, and research teams to deepen understanding of viewer behavior and competitive landscape.

NBCUniversal

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Founded in 1926

New York, New York, USA

48K employees (18,533 in marketing)

www.NBCUniversal.com