Responsibilities

• Lead the development of the national media strategy to support Papa John’s brand and promotional strategies
• The candidate will have a proven track record in managing Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and reporting automation/visualization partners. The candidate can explain measurement data to a broad range of stakeholders in a digestible way
• The candidate must have experience managing people. The candidate will hire and manage a team of people to effectively scale their strategies
• Track national media spending, identify and resolve discrepancies from budgets with the national media buying agency; record and manage media invoices; regularly communicate budget status and issues
• Manage national and local agency partnerships as part of the national media plan to achieve industry leading campaigns; ensure compliance, support, and performance of national media activities
• Track media activity; prepare regular summary reports; coordinate communications with media vendors; coordinate and participate in meetings; review proposals and provide POVs
• Communicate the national and local media plan to the field (Regional Marketing Directors and Local Co-op Agencies), including marketing assets, creative rotation, national media calendar, national media plan, monthly TV Buy Summaries
• Manage and communicate competitive reporting from national agency
• Send and manage assets for sponsorships and added value, coordinate approval with SVP, Brand and Papa John’s Legal Dept.