Sr Director, Marketing Strategy at GNC | Pittsburgh, PA

Sr Director, Marketing Strategy

Pittsburgh, PA (Hybrid)

Salary Not AvailableSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Drive enterprise marketing strategy and prioritization to fuel growth at GNC across brand, digital, performance, lifecycle, and omnichannel initiatives.

Own the development and prioritization of enterprise marketing strategy to drive growth.
Must-have: 10+ years in marketing strategy or equivalent, with enterprise or multi-channel focus.
Standout: Cross-functional leadership with Merchandising, Ecom, Operations, and Finance.

Job Description

Drive enterprise marketing strategy and prioritization to fuel growth at GNC across brand, digital, performance, lifecycle, and omnichannel initiatives.

Responsibilities

Lead development of GNC’s short- and long-term marketing strategy aligned to enterprise growth objectives.
Define enterprise marketing priorities, target audiences, and key growth initiatives.
Translate business goals into clear strategic priorities across brand, digital, performance marketing, lifecycle, and omnichannel initiatives.
Establish strategic guardrails that guide campaign, channel, and creative decision making.
Own the what, why, and when of enterprise marketing strategy.
Lead annual and quarterly marketing planning in partnership with Merchandising, Retail, Ecom, Operations and Finance.
Drive initiative prioritization, sequencing, and resource alignment based on impact, feasibility, and commercial return.
Lead strategy development for enterprise initiatives.
Oversee development of strategic and creative briefs for major initiatives and campaigns.
Partner with Marketing Operations to ensure execution plans are clear, resourced, and aligned to outcomes.

Requirements

Bachelor’s Degree in Business, Marketing, Analytics or related field.
10+ years of progressive experience in marketing strategy, growth strategy, or commercial strategy.
Strong background in consumer, retail, omnichannel, or health & wellness environments.
Proven experience shaping enterprise or multi-channel marketing strategies.
Experience partnering closely with senior marketing, digital, and commercial leaders.
Prior people leadership experience preferred.
Currently living in or willing to relocate to Pittsburgh, PA.

GNC

If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities. Well, you’ve come to the right place. Insurance CustomerIn its 40 years, Plymouth Rock Assurance has grown to be one of the leading auto and home insurers in the Northeast. With unique features like Crashbusters® mobile claims vans, Door to Door Valet Claim Service®, the Get Home Safe® taxi and rideshare benefit, Road Rewards® and our Home Insurance Quick Quote, we’re committed to delivering our customers “More Than Just Insurance.” To get a free quote, visit plymouthrock.com or talk to a Plymouth Rock agent.Job SeekerWe take pride in both the strength and commitment of our Plymouth Rock Assurance team. We actively seek individuals who exhibit friendliness, integrity, loyalty, hard work and the pursuit of excellence. If you’re currently looking for a new employment opportunity, we hope you’ll consider Plymouth Rock. For a full list of job openings, please visit www.plymouthrock.com/about/careers.

Founded in 2001

Boston, Massachusetts, USA

2.2K employees (101 in marketing)

myjobs.adp.com/plymouthrock/cx/job-listing