Responsibilities

• Strategy and Demand Generation: Develop and lead the annual marketing plan by segment and workflow, including digital campaigns, content strategy, account-based marketing (ABM), and events that build pipeline and market awareness.
• Customer Insight and Voice of Customer (VOC): Lead structured programs to collect and analyze customer feedback, win/loss outcomes, and competitive intelligence; publish actionable insight reports that guide product and commercial priorities.
• Go-to-Market and Launch Execution: Partner with Product Managers and technical marketing to design and execute launch strategies, customer communications, and sales enablement materials; capture post-launch performance and customer validation.
• Brand and Messaging: Own the JT Baker® Strategy and narratives, messaging, and content across all channels, ensuring clarity, consistency, and claims discipline.
• Performance and Measurement: Define and track marketing effectiveness metrics—lead quality, conversion rates, return on investment (ROI), and campaign impact on orders and revenue.
• Collaboration and Alignment: Partner with Regional Marketing, Sales Operations, and Product Management to ensure campaign integration, data quality, and pipeline health.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related technical field required.
• Minimum of 10 years of experience in business-to-business (B2B) marketing, preferably in the life sciences, biotechnology, or industrial sectors.
• Proven experience in demand generation, digital marketing, and ABM programs.
• Strong background in developing go-to-market strategies and leading cross-functional launch execution.
• Demonstrated ability to translate customer insights into marketing programs that deliver measurable business results.
• Exceptional collaboration skills and ability to influence in a matrixed organization.

Preferred

• Master’s degree or MBA preferred
• Prior experience supporting complex, technical product portfolios such as single-use assemblies, pumps, or process systems.
• Familiarity with C4C or related CRMs, marketing automation platforms, and campaign analytics tools.
• Commercially minded marketing leader with deep B2B experience in the life sciences or bioprocessing industries.