Responsibilities

• Partner with local operators, physicians and operational leaders to design and implement comprehensive marketing strategies and field enablement tools aimed at driving growth in both general dermatology and medical aesthetics.
• Develop and execute targeted marketing strategies to drive utilization and maximize capacity across general dermatology clinics.
• Lead marketing strategy and execution for de novo launches and acquisition integrations, including pre- and post-launch playbooks to build brand presence and achieve ramp targets.
• Plan and implement local marketing initiatives, including direct mail, events, out-of-home advertising, and paid and earned media campaigns to increase appointments and market awareness.
• Create scalable, self-service marketing tools, turnkey assets, and enablement resources that allow clinics to access marketing solutions efficiently and independently.
• Oversee creative development and execution of marketing materials, earned media initiatives, and in-clinic awareness strategies to support patient engagement and service growth.
• Manage enterprise marketing platforms and tools, ensuring effective performance of project management systems, digital signage, ecommerce solutions, and brand asset platforms.
• Provide marketing enablement and support to field teams and call centers through training materials, tools, and strategies that improve conversion, clinic performance, and customer experience.

Requirements

• Bachelor's Degree
• 12+ years of relevant professional experience in Marketing, Media Relations, etc.
• Demonstrates expertise in multi-channel marketing, including earned and paid media, social media, direct mail, out-of-home (OOH), retail, and digital strategies that drive measurable results.
• Possesses strong knowledge of healthcare marketing, including regulatory considerations, patient privacy requirements, and multi-location care delivery model preferred.
• Develops and executes strategic, growth-oriented marketing plans aligned to organizational priorities and operational needs.
• Collaborates effectively with cross-functional stakeholders, including executive leadership, physicians, regional leaders, and clinical teams, to drive alignment and execution. Builds strong relationships and influences stakeholders to support marketing initiatives and achieve business objectives.
• Creates scalable processes, playbooks, and tools that enable consistent execution across complex, multi-site environments.
• Utilizes strong project management, analytical, and problem-solving skills to manage multiple initiatives, measure performance, and optimize outcomes.
• Demonstrates strong communication, creative thinking, and team leadership skills, including experience developing talent and building high-performing teams.