Sr. Director of GTM Strategy & Commercial Excellence

Salt Lake City, UT (Unknown)

$183K/yr – $355K/yrSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Own cross-functional GTM strategy and offer packaging while turning client insights into scalable market actions and a unified product marketing approach.

  • GTM Strategy & Frameworks: Build and maintain shared playbooks for sales, marketing, and product across the portfolio.
  • Client Relationships: Connect client insight to product, marketing, and sales actions and help clients maximize portfolio value.
  • Product Marketing & Commercial Elevation: Elevate product marketing through alignment with product and enablement across offerings.

Job Description

Responsibilities

  • GTM Strategy & Frameworks
  • Develop and drive CHG's go-to-market strategy across our portfolio of technology and service offerings
  • Build and maintain GTM frameworks that give sales, marketing, and product teams a shared language, approach, and playbook for taking offerings to market
  • Lead the packaging, positioning, and naming of offerings to ensure consistency and clarity across the portfolio
  • Identify whitespace, competitive dynamics, and market opportunities that should inform how we position and evolve our solutions
  • Client Relationships & Connections
  • Engage directly with key clients to understand their business environment, workforce challenges, and how they are selecting, implementing, and using our solutions
  • Serve as a strategic connector between client insight and internal product, marketing, and sales teams
  • Help clients understand and maximize the value of CHG's full portfolio — not just individual products or services
  • Surface client intelligence that sharpens our GTM approach and informs our product roadmap
  • Product Marketing & Commercial Elevation
  • Partner with senior product leaders to level up CHG's product marketing capabilities — ensuring our offerings are clearly defined, differentiated, and positioned for the markets we serve
  • Tighten the connection between product teams and the day-to-day execution reality of client success
  • Work alongside marketing, engineering, and product teams to ensure what we build and what we say are in full alignment
  • Develop sales enablement tools, training, and materials that allow client-facing teams to lead with confidence across all offerings
  • Cross-Functional Leadership & Influence
  • Operate as a trusted partner and connector across the organization — bringing together sales, marketing, product, technology, and client solutions around a shared commercial strategy
  • Influence without authority across senior leadership and functional teams
  • Help the organization move from siloed execution to a unified, client-centered go-to-market model

Requirements

  • A senior leader with deep experience spanning GTM strategy, product marketing, and client-facing work — ideally in a technology, SaaS, or workforce solutions environment
  • Someone who has successfully operated at the intersection of product, marketing, and sales — and knows how to align those functions around a common commercial strategy
  • Strong track record of building GTM frameworks, positioning offerings, and enabling sales teams to go to market with clarity and confidence
  • Demonstrated ability to build and maintain executive-level client relationships and translate client insight into strategic action
  • A natural connector and cross-functional collaborator who can influence senior stakeholders and drive alignment without direct authority
  • Experience in healthcare, workforce solutions, or adjacent industries is a strong plus
  • Comfortable operating in an evolving, fast-moving environment where the strategy is still being built

Benefits

  • 401(k) retirement plan with company match
  • Traditional healthcare benefits such as medical and dental coverage, and some unique benefits like onsite health centers, corporate wellness programs, and free behavioral health appointments.
  • Flexible work schedules - including work-from-home options available
  • Recognition programs with rewards including trips, cash, and paid time off
  • Family-friendly benefits including paid parental leave, fertility coverage, adoption assistance, and marriage counseling
  • Tailored training resources including free LinkedIn learning courses
  • Volunteer time off and employee-driven matching grants
  • Tuition reimbursement programs
CHG Healthcare logo

CHG Healthcare

4.3 Glassdoor

CHG Healthcare is a leader in healthcare staffing and the nation's largest provider of locum tenens services. CHG is comprised of respected healthcare staffing brands such as CompHealth, Weatherby Healthcare, RNnetwork, and Global Medical Staffing. CHG also owns two technology companies: Modio Health and LocumsMart.CHG has been included on Fortune magazine’s list of the "100 Best Companies to Work For" each year for more than a decade. One thing that makes CHG stand out from the competition is our commitment to Putting People First. We have implemented this value through the extensive benefits we offer to increase employee happiness and engagement. Our unique benefits include flexible schedules, onsite health clinics, onsite gyms, tuition assistance and more. We also show our dedication to Putting People First by creating strong ties with our local communities. Last year, CHG employees used more than 10,000 hours of company-paid volunteer time off to serve the causes they're passionate about. CHG is headquartered in Midvale, Utah, and employs more than 3,800 people in 48 states. In addition to our headquarters, we have offices located in Florida, North Carolina, Connecticut, Oklahoma, Georgia, and Virginia.

Founded in 1979
Midvale, Utah, USA
2.1K employees (81 in marketing)
84% recommend to a friend
94% CEO approval

Traffic Signals

Monthly Visitors
24.3K
Monthly Google Ads Budget
$49.6K
Traffic Source Mix
Search
43.3%
Direct
45.6%
Referral
7.4%
Social
1.7%
Paid
1.8%

Headcount Trend

Current headcount: ~2.1K

Marketing Team

Marketing Team Size
81 (4% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Series Unknown, 28 years ago

Funding History

  • Jan 1998
    Series Unknown

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