Responsibilities

• Develop, execute, measure and optimize data-driven demand generation strategy to meet or exceed pipeline and revenue goals.
• Collaborate with marketing and sales leaders to refine and enhance demand generation strategy based on performance analysis and field feedback.
• Lead the development of omni-channel, multistage, multi-path buyer journeys that result in strong stage conversion rates and increased pipeline velocity.
• Build campaign strategies for each stage of the buyer journey, ensuring alignment with conversion metrics, messaging, creative briefs, content formats, and CTAs.
• Lead best practices in leveraging intent and account-based marketing (ABM) to engage high-value prospects.
• Ensure optimization of paid and organic media efforts including search (SEO), social, email, remarketing and advertising.
• Drive efficient execution of campaigns, ensuring streamlined processes for agility and scalability.
• Define, measure and optimize campaign metrics to assess impact on pipeline, revenue, and achievement of both program and tactical goals.
• Manage and report on campaign metrics, ROI, budgets, and resource allocation across paid and owned channels, including closed-loop reporting and ongoing optimization to improve ROI and reduce Customer Acquisition Cost (CAC).
• Provide leadership, guidance, and support to your team by assessing performance, setting clear goals, offering continuous feedback, and fostering personal career development, while ensuring alignment with corporate objectives and cross-departmental collaboration to achieve success.

Requirements

• 15-20 years of experience leading growth marketing and demand generation teams in B2B SaaS organizations.
• Ability and confidence to drive transformation and change.
• Deep understanding of buyer behaviors and the buying process end-to-end.
• Strong creative skills and ability to innovate.
• Ability to align across marketing and sales to drive end-to-end performance.
• Data-driven mindset with experience in using KPIs to track performance and ROI.
• Excellent communication skills, with a track record of successfully managing internal and external stakeholders, including senior leadership.
• Ability and a passion for developing the individuals on the Growth Marketing team to their fullest potential.
• Ability to get results through and with others.
• Deep experience and knowledge of the use of Martech in demand generation.

Preferred

• Intellectual curiosity. Someone who naturally investigates why performance changed rather than accepting surface-level metrics.
• Healthy skepticism. They don't take conventional wisdom at face value. They validate assumptions with data and testing.
• Bias for action. They don't wait for perfect information. They launch, measure, learn, and iterate.
• Commercial mindset. They care as much about bookings, pipeline, and sales outcomes as they do about click-through rates and MQLs.
• Customer obsession. Every campaign starts with buyer behavior, not marketing tactics.
• Cross-functional leadership. They see Sales, Product Marketing, SDRs, Digital, and Content as one interconnected revenue team.
• Relentless in the pursuit of better. They challenge the status quo, hold themselves to a high standard, and inspire others to do the same. They bring intensity to the work, but not to themselves. They're humble, approachable, and know how to have fun.

Benefits

• Wellness Initiatives: Company-sponsored programs that support physical, mental, and emotional well-being.
• Employee Assistance Program (EAP): Confidential support for you and your family’s needs.
• Comprehensive Benefits: Health and financial benefits that support your happiness and future.
• A Culture That Cares: At Frontline Education, we want every team member to learn, grow, and thrive—personally, professionally, and purposefully.