Responsibilities

• Growth Strategy & Planning: Develop and own a global, audience-centric program calendar that aligns all growth marketing and experiential activities to quarterly pipeline targets by region and segment.
• Demand Generation: Architect a full-funnel demand generation engine spanning paid media, content syndication, webinars, executive experiences, gifting and direct mail, account-based marketing, and in-agency activations.
• Experiential & Events: Lead Perion’s global experiential portfolio—spanning proprietary flagship events, industry trade shows, executive dinners, agency-hosted experiences, and immersive brand moments—with clear pipeline attribution for each program.
• Paid Media & Digital: Direct paid media strategy across display, social, SEM, and programmatic channels, ensuring campaigns are segmented by audience and integrated within broader program arcs.
• Content-Led Lead Generation: Partner with pr & comms, product marketing, and thought leadership subject matter experts to develop gated assets, research reports, editorial series, and webinar programs that attract and convert high-value prospects.
• Account-Based & Field Marketing: Design repeatable, scalable playbooks for in-agency activations, executive gifting, and account-based motions that accelerate deal velocity with target accounts.
• Narrative & Brand Alignment: Ensure all regional programs carry a consistent Perion narrative that reinforces the company’s positioning as the AI-native advertising platform of choice.
• AI & Marketing Technology: Evaluate, implement, and operationalize AI-powered tools and agentic workflows across the marketing function—including predictive lead scoring, AI-driven campaign optimization, intent-based audience targeting, and automated reporting—to increase team throughput and program effectiveness.
• Performance & Attribution: Define and maintain a measurement framework that ties every program to pipeline contribution and lead quality; establish dashboards and reporting cadences for executive leadership.

Requirements

• 10+ years of progressive experience in B2B growth marketing, demand generation, or experiential and field marketing, with a minimum of 4 years leading global or multi-regional teams.
• Demonstrated success building program-level marketing strategies directly tied to pipeline and revenue outcomes—not activity metrics alone.
• Deep, hands-on expertise across the full marketing mix: paid media, experiential programs and live events, ABM, content syndication, gifting and direct mail, webinars, and digital campaigns.
• Strong proficiency with marketing automation platforms (e.g., HubSpot), CRM systems (Salesforce), and attribution and reporting tools.
• Proven ability to build and operationalize a global program calendar that balances regional nuance with a cohesive corporate narrative.
• Experience managing distributed, multicultural teams across Americas, EMEA, and APAC time zones.
• Fluency in AI-powered marketing tools and workflows; demonstrated ability to integrate AI into campaign planning, audience targeting, content production, or performance optimization.
• Exceptional cross-functional collaboration skills with the ability to partner effectively with sales, product marketing, brand & communications, and executive leadership.
• Executive presence with the ability to present strategy, investment cases, and performance results to senior stakeholders.
• HubSpot or Marketo, Salesforce, Tableau, and demonstrated use of AI tools such as Claude or Gemini in a marketing workflow.

Preferred

• Experience in advertising technology, martech, SaaS, or digital media industries.
• Familiarity with AI-driven intent data platforms and predictive analytics for account prioritization and pipeline forecasting.
• Experience marketing a multi-solution product portfolio — including platform, services, and technology offerings — to diverse buyer personas across advertising agencies, publishers, retailers and brands
• Track record of scaling a marketing function from strong regional execution to a globally integrated, programmatic operation.