Sr Director, Digital Merchandising

Universal City, CA (Hybrid)

$195K/yr – $220K/yrSenior Level4+ years expFull time

Posted 7 weeks ago

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Job Summary

Own and optimize the merchandising engine for high-traffic surfaces with data driven tradeoffs across brands, tying discovery to purchase and revenue outcomes.

  • Growth and positioning: own top funnel merchandising and cross property journeys across AVOD, TVOD, and ticketing.
  • Governance and impact: establish prioritization, calendars, and executive ready reporting tied to company goals.

Job Description

Responsibilities

  • Own the top funnel execution for leadership determined merchandising strategy across homepage and high-impact surfaces for all assigned properties.
  • Balance strategic priorities across; AVOD, TVOD and Ticketing businesses.
  • Ensure our most valuable placements and promotional inventory are consistently aligned to company-level goals (revenue, margin, audience growth, partner commitments, etc.).
  • Establish clear prioritization frameworks across brands and business lines to guide placement decisions.
  • Balance short-term revenue opportunities with long-term audience and brand objectives.
  • Identify cross-property opportunities to create cohesive user journeys (e.g., discovery on Rotten Tomatoes → ticket purchase on Fandango → at-home transaction).
  • Work directly with business leaders to resolve trade-offs efficiently and transparently, clearly articulating rationale grounded in data and business impact.
  • Develop and socialize merchandising calendars that reflect enterprise-level prioritization.
  • Create decision frameworks and documentation that bring clarity and consistency to cross-functional stakeholders.
  • Partner with senior leadership to align merchandising plans with quarterly and annual company objectives.

Requirements

  • 4–7+ years of experience in digital merchandising, e-commerce, or content-driven commerce.
  • Experience managing high-traffic consumer-facing websites.
  • Demonstrated ability to prioritize across competing stakeholders and business objectives.
  • Strong analytical skills; experience with tools such as Google Analytics, Adobe Analytics, or similar.
  • Proven track record of driving measurable revenue or engagement growth.
  • Excellent communication skills with the ability to articulate tradeoffs and influence stakeholders.
  • Must be willing to work in Orlando, FL or Los Angeles, CA

Preferred

  • Experience in entertainment, media, ticketing, or streaming industries.
  • Familiarity with CMS and experimentation platforms (Optimizely, Adobe Target, etc.).
  • Experience working in matrixed, multi-brand organizations.
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Versant

We help developers of infrastructure projects make the best decisions within the French mitigation hierarchy regulatory framework (Séquence ERC). Our solution enables the identification of the most suitable sites for implementing compensatory measures.

Founded in 2023
Paris, Île-de-France, FRA
9 employees (2 in marketing)

Traffic Signals

Monthly Visitors
806
Traffic Source Mix
Search
44.7%
Direct
34.5%
Referral
13.5%
Social
4.7%
Paid
1.3%

Headcount Trend

Current headcount: ~9

Marketing Team

Marketing Team Size
1 (11% of company)
Median Career Experience
45 years
Median Tenure
46.3 years
Marketing Roles Posted (Last 30 Days)
18

Funding

Total Funding
$717.6K
Last Raise
$396.4K
Pre Seed, 11 months ago

Funding History

  • Apr 2025
    Pre Seed • $396.4K
  • Jan 2024
    Pre Seed
  • May 2023
    Pre Seed • $151.4K

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