Responsibilities

• Build and manage all paid media campaigns to support advertising needs of the entire league with a focus on driving ticket sales for all eight (8) teams.
• Work closely with marketing and other internal departments to manage and optimize advertising campaigns on paid and owned digital channels including, but not limited to television, radio, web, mobile and in-venue.
• Implement and manage both online and offline marketing programs that will enable the business to meet customer acquisition targets, sales, margin and overall goals.
• Develop and execute plans to optimize ROI on strategic digital and traditional investments.
• Work closely with each team's Business and Marketing leads to identify and evaluate local market opportunities.
• Build strategies to move fans along their consumer journey, from general awareness to end-purchase executions.
• Oversee optimization and measurement of consumer acquisition, cross-sell initiatives and retargeting in order to deliver incremental sales and drive customer loyalty.
• Work with various departments to maximize synergies across the organization to support business objectives for marketing and fan experience purposes.
• Collaborate with Ticket Sales and Business Intelligence on a daily basis to ensure proper alignment on all strategies, benchmarking and reporting. Formulate single game tickets, theme games and offer strategies to execute, while test, learn and optimize different ticket offers by teams, products and audiences throughout the season.
• Manage analytics reporting across digital advertising, website, email marketing, and promotional events; tracking ROAS, click rates, attributable revenue, came-from codes and other relevant KPIs to evaluate campaign success.

Requirements

• 10+ years of experience of acquisition marketing and performance/growth marketing
• Experience leading an in-house performance marketing team or managing multiple media buying agencies to support transactional marketing.
• Ability to be flexible and pivot quickly while making decisions across the league and all markets in real-time.
• Experience providing hands-on analysis and recommendations in the areas of SEO/SEM, programmatic, display, paid social, SMS, affiliate marketing, marketplace management and other e-commerce fundamentals.
• Background in using performance analytics to guide building and targeting various audiences.
• Experience in delivering successful end-to-end digital programs or campaigns, from concept to execution to reporting and optimization
• Professional experience and real knowledge with traditional advertising platforms like television, radio, print, billboards, etc.
• Strong analytical skills with consultative approach. Capability to transform online KPI data into actionable insights and execute upon them; demonstrated experience using KPIs/web analytics to impact digital business
• Basic knowledge of operations, including working with multiple CRMs, DMP, DSP and other systems.
• Bachelor's degree in marketing, business or other related field or relevant experience required

Preferred

• Experience with CRM Marketing and database segmentation preferred.
• Experience working with TM1 is a plus.
• Knowledge of critical Marketing Stack technologies, experience building or advising in Marketing Stack building/improvement is a plus.

Benefits

• medical/dental/vision/life insurance, a 401(k) plan, unlimited PTO and offers a discretionary bonus