Responsibilities - Develop and execute a comprehensive demand generation strategy aligned to pipeline, revenue, and growth objectives across multiple business lines. - Own full-funnel performance across awareness, engagement, lead capture, nurture, conversion, pipeline acceleration, and revenue contribution. - Design and optimize integrated, multi-channel programs across email, paid media, content, SEO, webinars, events, partnerships, landing pages, and lifecycle marketing. - Partner closely with sales leadership, product marketing, and business stakeholders to refine audience segmentation, buyer personas, value propositions, and go-to-market messaging. - Translate business priorities into campaign plans, conversion pathways, and sales enablement tools that support distinct customer segments and buying journeys. - Strengthen alignment with sales on lead definitions, qualification criteria, handoff processes, and shared pipeline goals. - Lead, coach, and develop the existing team while assessing structure, capabilities, and future hiring needs. - Drive a disciplined test-and-learn approach to improve campaign effectiveness, lead quality, conversion rates, and marketing ROI. - Partner with marketing operations and sales operations to improve CRM processes, automation, reporting, attribution, and funnel visibility. - Provide regular business reviews, performance insights, and strategic recommendations to senior leadership. Requirements - Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree a plus. - 8+ years of experience in B2B demand generation, growth marketing, revenue marketing, or related full-funnel marketing roles, ideally within ecommerce, digital marketplace, benefits, loyalty, or multi-line commercial environments. - 3+ years of experience leading and developing high-performing teams. - Demonstrated success building integrated demand generation programs that drive measurable pipeline and revenue outcomes. - Strong understanding of B2B buyer journeys, lead lifecycle strategy, funnel management, and sales and marketing alignment. - Hands-on experience with CRM, marketing automation, analytics, and reporting platforms such as Salesforce, HubSpot, Marketo, or comparable tools. - Excellent analytical, communication, and stakeholder management skills, with the ability to operate effectively at both strategic and executional levels. - Ability to travel and work in person as the role demands. Preferred - Experience in B2B or B2B2C specifically in ecommerce, marketplace, loyalty, employee benefits, or partner-led business models. - Familiarity with account-based marketing, lifecycle marketing, and longer-consideration sales cycles. - Experience supporting multiple products, customer segments, or lines of business within a matrixed organization. - Experience building content and sales enablement materials that support pipeline generation and conversion. - You are commercially minded, data-driven marketing leader - You have proven your know how to build durable market demand, not just capture leads already in motion. - You bring strong judgment, creativity, and operating discipline, along with a proven ability to partner cross-functionally and scale performance in a mature B2B ecommerce environment. Benefits - Medical, Dental & Vision - 401k Match - Short Term Disability, Long Term Disability (Company Paid) - Company Paid Basic Life and AD&D - Additional Voluntary Benefits - Flexible Work Arrangements - 3 Weeks of PTO + 5 Personal Days - Paid Holiday Break from Christmas to New Year - Paid Holidays - Fitness Centers (location dependent) - Annual Day of Giving - Share in the FUN! EBG gives $1000 per year in Tickets-At-Work gift cards to full-time employees to experience and enjoy the savings marketplace!