Responsibilities

• Develop and execute communications strategy that positions Alexander Wang within culture and contemporary fashion discourse
• Own brand narrative and positioning across seasons in partnership with the SVP, Marketing and Head of Design to translate product and brand vision into compelling media stories
• Ensure consistent brand alignment across all communications channels: editorial, events, partnerships, and collaborations
• Identify and capitalize on cultural moments and opportunities to authentically amplify the brand
• Cultivate and maintain direct relationships with key editors and journalists at tier-one fashion, culture, and lifestyle publications (print, digital, broadcast)
• Develop and execute strategic press campaigns for collections, collaborations, brand initiatives, and executive visibility
• Lead all press strategy, including media pitch development, press release creation, and executive positioning (quotes, interviews, speaking opportunities)
• Review and filter press requests for editorial placements, speaking engagements, interviews, and philanthropic opportunities; prioritize requests aligned with brand strategy
• Oversee management of press relationships and agencies (e.g., Gusto Luxe China; Pred PR Japan)
• Maintain and oversee credit reports and media coverage distribution to company leadership

Requirements

• 10+ years of progressive experience in communications, public relations, or marketing
• Minimum 3+ years in a Director-level or equivalent leadership role
• Proven track record of developing and executing integrated communications strategies that generated significant earned media and brand positioning
• Demonstrated expertise in fashion, luxury, or culture communications with deep knowledge of the fashion media landscape
• Established relationships with key editors and journalists at major fashion/culture publications
• Experience leading successful brand activations, events, and experiential campaigns that generated media coverage and cultural impact
• Bachelor degree or equivalent professional experience
• Proficiency in Microsoft Office and Adobe Suite
• Strong copywriting and creative ideation skills
• Excellent analytical and project management skills