Responsibilities

• Define and execute a global clinical content strategy aligned with brand positioning and market education goals.
• Lead influencer and thought leadership initiatives by engaging key external stakeholders and building programs that amplify Cepheid’s voice and diagnostics authority.
• Develop new customer segments and messaging using market insights to address emerging clinical specialties.
• Ensure consistent, impactful clinical messaging by harmonizing narratives and converting evidence into audience-specific content.
• Optimize content formats and distribution by selecting formats and channels to maximize engagement.
• Support campaigns and enable commercial teams with clinical content, messaging frameworks, and field training.
• Measure and optimize impact by defining KPIs for clinical content and thought leadership and using insights to refine strategy.

Requirements

• Bachelor’s degree in life sciences, marketing, or related field with 14+ years of relevant experience, or Master’s/PhD with 12+ years.
• 4+ years managing people with leadership and stakeholder skills in a global matrixed organization.
• Proven clinical marketing or content marketing experience in diagnostics, medical devices, or life sciences.
• Proven track record building content-driven marketing strategies delivering engagement and commercial impact.
• Strong understanding of healthcare personas, clinical workflows, and decision-making dynamics.
• Experience building relationships with external influencers, advocacy groups, and clinical stakeholders.
• Exceptional storytelling to translate complex clinical topics into accessible, market-relevant content.

Nice To Have

• Experience in infectious disease diagnostics, molecular testing, or acute care; familiarity with U.S. and global market dynamics, reimbursement, and guidelines.
• Proficiency with CMS, digital marketing platforms, and analytics tools.
• Knowledge of healthcare marketing regulatory and compliance requirements.

Benefits

• Cepheid offers comprehensive benefits including health programs and paid time off that add value to life beyond the job.