Sr. Director, Brand Communications

Madison, WI (On-site)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 3 months ago

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Job Summary

Drive integrated communications for a senior brand role, shaping reputation and storytelling across channels.

  • Own development and execution of integrated communications elevating brand storytelling across channels.
  • Must-have: 10+ years in brand comms/PR or marketing with agency experience.
  • Standout: Lead agency partners and translate insights into campaigns.

Job Description

Responsibilities

  • Leading the development and execution of integrated communications that elevate brand reputation and amplify storytelling across earned and paid channels.
  • Overseeing public relations, paid media partnerships, and consumer research to ensure insight-driven, consistent, and impactful brand expression.
  • Managing external agency partners, guiding brand storytelling through editorial relationships and campaigns.
  • Managing the market research strategy to execute the application of insights into business decisions and campaigns.

Requirements

  • A bachelor’s degree plus at least 10+ years of experience in brand communications, public relations, media partnerships, or marketing.
  • Agency experience is highly preferred.
  • Must have great communication and relationship building skills, collaborate across teams and engage effectively with diverse media and target audiences.
  • Must have a previous experience in public relations strategy, and managing agency partners.

Benefits

  • company-funded 401k plan
  • summer hours
  • casual office attire
Dairy Farmers of Wisconsin logo

Dairy Farmers of Wisconsin

The Dairy Farmers of Wisconsin is a non-profit organization funded entirely by Wisconsin's dairy farm families. Our goal is to increase the sale and consumption of Wisconsin milk and dairy products. Dairy Farmers of Wisconsin is farmer-owned and farmer-directed. Our 25 dairy farmer board members are elected by their peers for three-year terms. Dairy Farmers of Wisconsin’s farmer-directors have direct involvement in planning and monitoring the organization’s marketing and promotional programs which are conducted by a staff of marketing, research and communications professionals.

Founded in 1983
Madison, Wisconsin, USA
87 employees (32 in marketing)

Traffic Signals

Monthly Visitors
5.5K
Traffic Source Mix
Search
22.9%
Direct
56.9%
Referral
6.8%
Social
11.8%
Paid
1.4%

Headcount Trend

Current headcount: ~87

Marketing Team

Marketing Team Size
29 (33% of company)

Recent News