Responsibilities

• Create innovative, thought provoking, and highly leveraged “must-have insights” content
• Develop new insights and ideas through thought leadership and offer compelling, actionable approaches to client's needs and requests that accelerate the client's ability to act
• Develop in-depth analysis to identify the root cause of a client’s barriers or overall needs and reframe thinking to drive strategy forward
• Demonstrate thought leadership in establishing Insights positions across a team of analysts
• Bring provocative, independent insights to Gartner leaders that can evolve the course of a research agenda
• Research, analyze and predict market trends and shifts to provide clients and vendors with actionable insights
• Provide clients and prospects with actionable advice aligned to their designated content area via virtual or face-to-face interactions
• Create and deliver high value presentation materials on and off stage for Gartner events, industry and professional association conferences, and client briefings
• Support BTI and Sales: Provide sales support serving as voice of the market to help Insights teams create content and to drive engagement with clients to make progress against their critical priorities to grow their business
• Provide high quality and timely content peer review

Requirements

• Bachelor's degree or equivalent experience; Graduate degree preferred
• 12+ years of relevant field or industry experience
• Expertise in modern marketing measurement and marketing optimization, including marketing mix modeling (MMM), incrementality, experimentation, attribution, marketing ROI, forecasting marketing performance and outcomes, and optimizing marketing investments and resource allocation
• Deep understanding of marketing analytics, customer analytics, predictive analytics, and the application of data and AI to support marketing decision making and strategic planning.
• Experience helping organizations evaluate, measure, and operationalize AI-enabled analytics and decision-making capabilities, including AI ROI assessment, AI-augmented analytics, and adapting measurement approaches for AI-mediated customer journeys.
• Knowledge of the data and analytics foundations, including associated technologies, required to build AI-powered marketing organizations, including analytics operating models, data management strategies, marketing intelligence systems, analytics talent development, and AI-enabled decisioning.
• Demonstrate executive presence; can immediately establish credibility with executives and additional stakeholders
• Strong organizational skills; ability to work under tight deadlines and produce high quality deliverables
• Demonstrate excellence in research and writing ability
• Strong written and verbal proficiency, analytical and presentation skills; ability to engage clients and respond effectively to questions

Preferred

• Graduate degree preferred