Responsibilities

• Global Social Strategy & Innovation
• Visionary Leadership: Orchestrate the overarching social media positioning for the entire brand portfolio, ensuring a distinct "voice" and "vibe" for each brand.
• Platform Mastery: Lead the strategy for TikTok, Instagram, YouTube, LinkedIn, and emerging platforms, staying ahead of trends to ensure Jazwares is a first-mover in digital spaces.
• Content Excellence: Whether it’s highly produced or more organic, oversee the development of viral-ready, social-native creative and campaign briefs that prioritize engagement over traditional advertising.
• Social Commerce: Partner with Sales and E-commerce to build "link-to-ladder" strategies, driving direct-to-consumer sales through social shops and livestreaming.
• International Integration: Balance regional strategies with each brand’s global positioning. Partner with leaders across territories to find efficiencies and local market opportunities with social.
• Budget Management: Develop and maintain the global social media budget, optimizing spend across paid social, influencer activations, and content production.
• Agency & Partner Management: Oversee relationships with social agencies and platform partners (Meta, TikTok, Google) to ensure world-class execution and early access to new features.
• Internal Liaison: Act as the primary social expert for internal Product, Design, PR, and Sales teams, ensuring social trends inform product development.
• Executive Communication: Present social-first strategies and performance data to internal executives and external Licensors (e.g., Disney, Nintendo) with authority and clarity.

• Social Intelligence: Utilize social listening tools and platform analytics to identify "micro-trends" that the brand can capitalize on in real-time.
• Performance Metrics: Define and measure KPIs (Engagement Rate, Share of Voice, Conversion, Community Sentiment) and report results to leadership with actionable "so-what" insights.
• Crisis Management: Set the protocol for community management and social customer service, ensuring brand reputation is protected in a 24/7 digital environment.
• Pop Culture Obsessed: Keen sense of current trends and forecasting what’s next. From film, food, music, fashion to beauty, our brands sit at the intersection of it all.
• Creator Mindset: We love people who love to make things and experiment with social media and then bring that passion and skillset to the brands they work on.
• Supervisor Responsibilities
• Manages People: Yes
• This position is responsible for performance management for their team.
• This position provides work direction to others, including assigning and evaluating work while also providing mentorship and guidance.