Shape and scale the retail digital media and dotcom experience by leading a cross-functional team, driving strategic account plans, and turning data into actionable performance insights that optimize ROAS and conversion.

• Team Leadership & Development – Manage, coach, and develop a team of dotcom merchandisers and paid media managers; set clear expectations, provide regular feedback, and create individual development plans that accelerate career growth
• Retail Media Measurement & Performance – Own the measurement framework for retail media programs; define KPIs, build reporting cadences, and deliver performance insights that inform investment decisions and optimization strategies
• Strategic Digital Account Planning – Develop digital marketing strategies across assigned retail accounts, ensuring alignment between brand objectives, retailer goals, and media investment
• Paid Media Oversight – Guide the paid media manager(s) in planning, executing, and optimizing retail media campaigns to maximize return on ad spend (ROAS)
• Dotcom Merchandising – Oversee onsite merchandising strategy including PDP content, category page optimization, and brand store experiences that drive conversion and support the offline customer journey
• Retailer Partner Relationships – Serve as a senior point of contact with retail media and merchandising partners; earn trust through transparent communication, strategic thinking, and consistent delivery of results at all levels up to the CMO
• Analytics & Insights – Analyze campaign results, derive actionable insights, quantify meaningful impact, and provide strategic recommendations to sales, channel marketing, and leadership teams
• Cross-Functional Collaboration – Partner with Sales, GTM, Channel Marketing, and Creative teams to execute product launch digital plans and ensure cohesive go-to-market execution
• Budget Management – Manage MDF and media budgets, ensuring efficient allocation and clear ROI reporting across all digital programs