Sr. Digital Marketing Strategist

San Francisco, CA (Hybrid)

$90K/yr – $140K/yrSenior Level7+ years expOther

Posted 6 weeks ago

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Job Summary

Own multi-channel digital strategy aligned to client goals across social, paid, influencer and content, turning data-driven insights into campaign improvements.

  • Own cross-channel strategy: lead planning, execution, and optimization across social, paid, influencer, and content to meet client objectives.
  • Translate data and learnings into actionable recommendations and clear reporting for clients and internal teams.
  • Build trust with clients by communicating progress, setting expectations, and delivering measurable results.

Job Description

Responsibilities

  • Develop and execute cross-channel digital marketing strategies that align with client objectives, spanning social, paid, influencer, content, and emerging platforms.
  • Partner closely with clients to understand business goals, audiences, and competitive landscapes, ensuring strategies are tailored to drive measurable outcomes.
  • Collaborate with creative, paid media, analytics, and influencer teams to design and execute cohesive campaigns.
  • Translate data, insights, and learnings into recommendations for optimizing campaigns and improving performance.
  • Support new business efforts by contributing to pitches, developing strategy slides, and articulating the agency’s digital approach and value proposition.
  • Stay current on digital trends, platform updates, and best practices to proactively bring forward innovative ideas.
  • Monitor key performance metrics and provide clear reporting and insights to internal teams and clients.
  • Build strong client relationships by communicating clearly, managing expectations, and delivering strategies that earn trust and drive results.

Requirements

  • Bachelor’s degree in Marketing, Advertising, Communications, or related field; relevant certifications (Google Ads, Meta, HubSpot, etc.) a plus.
  • 7–10 years of experience in digital marketing, with a proven record of developing and implementing successful multi-channel strategies.
  • Strong analytical skills and experience with data visualization and reporting tools (e.g., Google Analytics, Data Studio).
  • Excellent communication and presentation skills, with the ability to make complex strategies simple and actionable.
  • A growth-minded, collaborative attitude and passion for helping clients and colleagues succeed.
  • Willingness to work two days a week from one of our office hubs (San Francisco or New York).

Preferred

  • Relevant certifications (Google Ads, Meta, HubSpot, etc.) a plus.

Benefits

  • 401k with match
  • Generous employer contributions toward insurance premiums
  • Paid mental health benefits
  • Unlimited vacation
  • 11 paid holidays plus a paid end-of-year office closure
  • Paid short-term disability and extensive parental leave benefits
  • Cell phone reimbursement
Outcast logo

Outcast

Outcast is an integrated marketing agency specializing in communications, digital, and creative. We’re storytellers, thinkers, experts, strategists, writers, and artists. While we got our start as a partner to the Silicon Valley innovators that shaped the world, we believe that any brand has the capacity to shape the future. Companies with big ambitions want to work with Outcast because our teams have the experience and creativity required to guide brands toward their goals.SF | NY | LND | PAR

Founded in 1997
San Francisco, California, USA

Marketing Team

Median Career Experience
11 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
5