Responsibilities

• Lead strategy, execution, and optimization across key digital media channels, including paid social and programmatic display, including those within AI-enabled and lead generation
• Manage media budgets and campaign pacing with a strong focus on efficiency, performance, and business impact
• Collaborate with measurement partners to turn campaign data into actionable insights and optimization recommendations that improve results
• Stay ahead of platform updates, industry trends, and innovation opportunities, bringing fresh thinking to the team
• Identify ways to improve processes, streamline activation, and increase the effectiveness of paid media investments
• Serve as a subject matter resource for digital media strategy and best practices

Requirements

• Bachelor’s degree required
• Strong experience in digital media strategy, planning, activation, and optimization
• Familiarity with platforms such as Google, Meta, Amazon, Snapchat, and others
• Experience using audience, performance, and contextual insights to inform strategy and improve outcomes
• Strong written and verbal communication skills, including presentation skills
• Ability to manage multiple priorities and thrive in a collaborative, fast-paced environment
• Curiosity, initiative, and enthusiasm for testing new channels, technologies, and media opportunities

Preferred

• Hands-on expertise in paid social and programmatic/display media preferred
• Strong analytical skills and ability to translate data insights into clear recommendations
• Familiarity with digital marketing in driving growth for large corporations and franchises is preferred
• Strong leadership skills

Benefits

• Because work-life balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week!
• Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
• Stay Well! Health and wellbeing programs; healthcare premiums largely paid by State Farm; multiple plan options including high deductible plan; 100% in-network preventive care; access to vision, dental, telemedicine, 24/7 mental health professionals
• Develop and Grow! Educational benefits: training programs, tuition assistance, mentoring, employee resource groups
• Plan Ahead! Fertility/IVF/adoption assistance, financial coaching, college coaching, national discount programs, monthly financial workshops, State Farm FCU options
• Take a Little “You” Time! Generous time off policies: up to 20 days annually to start plus parental leave, holidays, life leave, bereavement, community service/education days
• Give Back! Matching Gift Program, Good Neighbor Grant Program, Employee Assistance Fund
• Finish Strong! 401(k) with company contributions up to 7% of salary