Responsibilities

• Partner with the Global SEO team to support and execute GEO/SEO strategy for US domains, ensuring the channel delivers measurable business impact, customer acquisition, and revenue contribution.
• Drive execution and optimization initiatives across content SEO, technical SEO, local SEO, and AI driven search readiness in support of broader enterprise objectives.
• Support FedEx’s readiness for AI driven search experiences, including AI Overviews and LLM based answer engines, by contributing to experimentation, signal detection, analysis, and implementation initiatives.
• Work closely with cross functional teams including Digital PR, Brand, Content, Product, Engineering, and .com teams to operationalize SEO and GEO requirements, prioritize initiatives, and improve discoverability and authority across search experiences.
• Collaborate with the Global SEO team to implement and optimize technical SEO standards, ensuring site health, crawlability, indexation, discoverability, performance, and scalable best practices.
• Partner with regional teams to support international SEO frameworks and execution, including hreflang implementation, duplication management, language targeting, and country level SEO alignment.
• Identify, prioritize, and help execute high value SEO opportunities that improve customer journeys, task completion, engagement, and revenue contribution.
• Translate GEO/SEO insights into measurable commercial outcomes by connecting organic visibility and search performance to revenue, account registrations, shipments, customer acquisition, and operational efficiency.
• Establish and maintain reporting and measurement frameworks including brand versus non brand segmentation, conversion tracking, and performance monitoring.
• Develop playbooks, documentation, implementation guidelines, and best practices that help elevate GEO/SEO capabilities and consistency across teams and regions.
• Monitor SEO and AI search trends, algorithm updates, platform changes, and industry developments, proactively identifying opportunities and risks.
• Support testing, reporting, analysis, and ongoing optimization initiatives through a data driven and experimentation focused approach.

Requirements

• 5–7+ years of enterprise SEO experience, preferably within a large scale or global organization.
• Strong understanding of technical SEO, content SEO, local SEO, and evolving AI driven search experiences.
• Demonstrated ability to translate strategy into executional plans, operational requirements, and measurable outcomes.
• Strong analytical and problem-solving skills with the ability to interpret data and communicate actionable insights.
• Experience managing or contributing to cross functional projects and large-scale digital initiatives.
• Hands on experience with enterprise SEO platforms such as Adobe LLM Optimizer, Conductor, SEMrush, Botify, or similar tools.
• Understanding schema.org, structured data, Knowledge Graph concepts, and search engine indexing principles.
• Experience working with Adobe Analytics, Google Cloud Platform, and Power BI preferred.
• Python and/or SQL skills for analysis and automation preferred.
• Global, multi-market, or multi location SEO experience preferred.

Preferred

• Experience with Adobe Analytics, Google Cloud Platform, and Power BI preferred.
• Python and/or SQL skills for analysis and automation preferred.
• Global, multi-market, or multi location SEO experience preferred.