Responsibilities

• Lead and support a growing team of Digital Marketing Specialists; provide coaching, structure and feedback to help them succeed.
• Develop and implement digital marketing strategies that support Cavco’s B2B and B2C objectives across multiple regions and product lines.
• Oversee the execution of marketing campaigns, retail promotions and event support with creative, web and content teams.
• Manage website updates and ensure brand pages and retailer microsite are current, on-brand and optimized.
• Coordinate onboarding and ongoing support for retail and manufacturing partners, ensuring tools, training and reporting are effective and accessible.
• Analyze campaign performance, website behavior, CRM activity and marketing KPIs to drive optimizations.
• Maintain CRM and lead tracking tools to ensure accurate attribution and performance reporting.
• Plan and deliver virtual training sessions, webinars and online demos for partners and internal stakeholders.
• Identify and execute on opportunities to add value to retail partners via online training, email newsletters and events.
• Create and present marketing scorecards, reports and recommendations to internal stakeholders and leadership.

Requirements

• Bachelor’s degree in marketing, communications, or a related field—or equivalent experience.
• 5+ years of digital marketing experience, including leadership of people or projects.
• Strong knowledge of marketing best-practices, CRM and CMS tools, Google Analytics, SEO and digital reporting.
• Experience coordinating cross-functional teams and working with designers, developers and writers.
• Excellent project management skills and comfort juggling multiple initiatives at once.
• Strong communication and presentation skills; able to translate data into clear decisions and next steps.
• Experience with Microsoft Office Suite, especially Excel, PowerPoint and Teams.

Preferred

• Experience in the housing, retail, or manufacturing industry.
• Proficiency with project management platforms like Asana.
• Basic knowledge of Adobe Creative Cloud (especially Photoshop).
• Corporate level retail industry experience a plus