Responsibilities

• The Senior Digital Marketing Analyst leads the analysis, measurement, and optimization of digital marketing initiatives across paid media, email, web, social media, and customer experience channels.
• This role partners closely with Marketing, Product, IT, Customer Experience, Distribution, and external agencies to develop data-driven insights that improve campaign performance, customer journeys, and return on marketing investment.
• The analyst leverages customer data, market trends, and advanced analytics to identify growth opportunities while ensuring compliance with insurance industry regulations and privacy standards.
• Analyze competitive trends, digital marketing benchmarks, and emerging technologies within the insurance industry.
• Manage relationships with digital marketing vendors, analytics platforms, and advertising partners.
• Ensure compliance with regulatory requirements, privacy laws, and corporate governance standards related to digital marketing and customer data.
• Present insights and strategic recommendations to senior leadership and cross-functional stakeholders.
• Mentor junior analysts and promote best practices in digital measurement and marketing analytics.
• Develop dashboards and executive reporting that communicate campaign effectiveness, customer acquisition costs, conversion rates, and marketing ROI.
• Monitor website analytics, customer behavior, and digital funnels to identify optimization opportunities.

Requirements

• Bachelor’s degree in Marketing, Communications, MIS, Accounting/Finance, Data Science, Data Analysis or a related field is preferred, not required.
• 3+ years’ experience as a Digital Analyst/User Experience or similar role in the insurance or financial services industry.
• Exceptional written and verbal communication skills.
• Creative thinking, ability to generate innovative content ideas. Strong analytical and effective problem-solving skills.
• Detail-oriented with excellent organizational and time management skills.
• Adept at working independently and in a collaborative team environment. Flexibility to adapt to a rapidly changing industry.
• Proficient in Microsoft Office Suite or related software.

Benefits

• We offer a comprehensive benefit package, which includes tuition reimbursement and a generous 401K match.
• Our rich history of outstanding results and growth allow us to focus our business plan on continued growth, new products, people development and internal career opportunities.
• If you enjoy working in a fast paced work environment with growth potential please apply online.
• Additional information on Volunteer Benefits, Paid Vacation, Medical Benefits, Educational Incentives, Family Friendly Benefits and Investment Incentives can be found at https://www.phly.com/Careers/default.aspx