Responsibilities

• Own the strategy and execution of full funnel demand generation programs aligned with revenue goals.
• Design and optimize multi-touch customer journeys from initial engagement through pipeline creation
• Build and execute integrated campaigns across marketing channels, including email, paid media, website, events, webinars, etc.
• Build and execute account-based marketing (ABM) programs targeting key districts and charter networks in collaboration with the sales team
• Partner with content to develop high-converting assets and scale distribution across paid, organic, and owned channels
• Own performance across core demand gen channels including website, paid media, email, conferences/events, and organic channels
• Partner closely with the SDR team to align on lead quality, optimize handoff processes, and ensure marketing-sourced pipeline converts
• Own conversion funnel reporting and analytics - identifying the biggest optimization opportunities and implementing strategies to act on them
• Lead A/B testing strategies and execution across all channels

Requirements

• 7+ years in demand generation, B2B marketing, or growth marketing—preferably in EdTech or K-12 markets.
• Bachelor’s degree in Marketing, Communications, or related field; advanced degree a plus.
• Experience targeting school charter and district leaders understanding seasonality and education sales cycles.
• Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investments
• Experience building or scaling ABM and demand generation programs.
• Experience with HubSpot, Salesforce, and marketing attribution models.
• Strong project management and cross-functional collaboration skills.
• Excellent written and verbal communication.

Benefits

• Comprehensive Health Benefits: Medical, Dental, Vision, Employee Paid Life Insurance, and Disability Insurance.
• Generous PTO: Paid Time Off, Sick Days, Birthday Floating Holiday, Wellness Floating Holidays, Volunteer Day, and Winter Recess.
• 401(K): Including employer contribution after a 90-day waiting period.
• Professional Development: Educational Assistance Program, industry conference access, and internal training resources.
• Inclusive Culture: Work in a no-jerks-allowed environment where teamwork and creativity are central to our success.