Responsibilities

• Builds and operationalizes scalable customer marketing programs that support onboarding, product adoption, engagement, and long-term retention across the OEC ecosystem.
• Designs, tests, and refines repeatable lifecycle marketing processes that can be implemented consistently across customer segments, partners, and product initiatives.
• Builds strong relationships with key customer stakeholders including vehicle manufacturers (OEMs), insurance carriers, independent repair facilities, multi-shop operators (MSOs), suppliers, and industry partners to position OEC and our customers favorably within the industry.
• Partners with customer facing teams to strengthen engagement strategy for key enterprise customers, including Customer Advisory Board (CAB) and other strategic executive relationship programs.
• Partners closely with Product, Sales, Customer Success, and Revenue Operations teams to align customer engagement strategies with product roadmaps, go-to-market initiatives, and revenue objectives.
• Develops targeted customer campaigns and communications designed to increase product usage, expand platform engagement, and reduce customer churn.
• Establishes and manages customer advocacy programs including testimonials, case studies, reference customers, and customer success stories that highlight real-world value.
• Conducts customer interviews and gathers voice-of-customer insights to inform marketing strategy, product positioning, and customer experience improvements.
• Collaborates with marketing and events teams to showcase customer success stories through webinars, industry events, and digital content initiatives.
• Defines and tracks key performance metrics related to adoption, engagement, retention, and advocacy, using data insights to continuously improve lifecycle marketing programs.

Requirements

• Bachelor’s degree from an accredited college or university is required, with a focus in Marketing, Communications, Business, or a related discipline. In the absence of a degree, equivalent work experience directly related to the key responsibilities of the role will be considered as a substitute.
• At least 6 years of experience in B2B marketing focused on customer marketing, lifecycle marketing, or retention marketing in a SaaS or technology environment, with demonstrated experience building or managing customer marketing programs including onboarding journeys or lifecycle campaigns and advocacy initiatives, plus hand-on work with product usage data, and a proven ability to build scalable, repeatable processes and programs from scratch. Automotive aftermarket industry experience highly preferred, particularly working with OEMs, insurers, repair networks, MSOs, dealerships, or parts suppliers. Familiarity with the operational and technology ecosystem that connects these stakeholders will help accelerate impact in this role.
• Strong written and verbal communication skills, with the ability to write clearly for both technical and non-technical audiences — from subject lines and nurture emails to executive summaries.
• Comfortable operating in ambiguity and creating structure where none previously existed.
• Data-driven mindset — comfortable working with engagement data, health scores, and CRM reporting to identify risk, opportunity, and program performance.
• Proficiency with marketing automation platforms (HubSpot).
• Skilled at collaborating across teams.
• Customer-focused orientation with genuine interest in understanding the day-to-day workflows of repair shop owners and operators.
• Excellent project management skills — able to manage multiple programs, deadlines, and stakeholders simultaneously.
• Flexible and adaptable approach to work, with the ability to shift priorities in response to business needs.
• Able to effectively work and thrive in a remote/hybrid environment with limited in-person interactions.
• Travel is expected for this role up to 10% of worktime.
• Willing and able to attend virtual meetings with the laptop camera on.

Preferred

• Automotive aftermarket industry experience preferred
• Experience with OEMs, insurers, repair networks, MSOs, dealerships, or parts suppliers
• Familiarity with remote/hybrid work environments

Benefits

• Flexibility - remote work or a hybrid or in-person role across multiple time zones and international communities
• Strong sense of camaraderie and community that celebrates both individuals and team-driven contributions
• Empowerment to take risks, learn, and grow within a dynamic and supportive environment