Responsibilities

• Collaborate with UA : Report on results and ensure proper testing structure. Adapt creative strategy in relation to business needs.
• Interface with Creative Team : Conduct idea generation meetings, extract best ideas, and translate them into actionable briefs. Ensure that final briefs are prioritized by impact and converted to a final product as quickly as possible.
• Manage Strategy : Develop and manage weekly and monthly strategies, focusing on competitive research, basic iteration, hooks, value propositions, visuals, and script development with the goal of making a positive impact to performance.
• Research & Process Development: Work with marketing teams to surface research and develop processes to turn insights into creative requests.
• Optimize Creative Elements : Use data insights to continuously refine and optimize creative campaigns.
• Ensure Brand Consistency and Regulatory Compliance : Maintain adherence to brand guidelines across all marketing touchpoints.
• Drive Innovation: Stay updated on industry trends and emerging technologies to inform and innovate creative strategies.

Requirements

• 7+ years of experience in creative performance marketing, with a proven track record of successful campaigns.
• Strong analytical skills for data manipulation and drawing actionable insights.
• Excellent communication and teamwork abilities.
• Low-ego collaborator who excels at idea generation and transforming concepts into actionable briefs.
• Proficient in competitive research, basic iteration, copywriting, and script development.
• Systems thinker with the ability to build and accelerate workflows.

Nice To Have

• dashboard building, SQL & Python skills, Facebook ad experience, and AI proficiency

Benefits

• 💵 Competitive compensation with an exceptionally generous equity package
• 🩺 Competitive Health, dental, and vision plans (including a 100% covered premium plan for all 3!)
• 🚆 HSA, FSA and pre-tax commuter benefits for parking and transit
• 🚀 Ancillary benefits through Talkspace, One Medical, Kindbody, Teladoc, Classpass and more!
• 📈 401k to help you plan for the future
• 🏖 Unlimited PTO because we respect the need for work/life harmony
• 🏋️ $100 monthly wellness stipend for your wellbeing (e.g. massage, cryotherapy, psychedelic therapy, etc.)
• 💊 Unlimited (yes, unlimited) Thesis nootropics
• 🎓A strong emphasis on promoting from within and personal development
• 🐕 A dog-friendly office located in the heart of Flatiron steps from Union Square and Madison Square Park