Responsibilities

• Write compelling performance marketing copy across paid media, CRM, landing pages, video, display, social, and other digital channels.
• Develop creative concepts by contributing to brainstorming sessions, campaign ideation, and messaging strategies that resonate with target audiences.
• Collaborate cross-functionally with marketing, design, media, analytics, social, influencer, product, and other teams to deliver cohesive, high-quality creative.
• Use data to inform creative decisions, analyzing campaign performance and optimizing messaging to improve engagement and results.
• Manage multiple projects simultaneously, balancing competing priorities while delivering accurate, polished work on deadline.
• Apply strategic thinking to every assignment, ensuring copy aligns with campaign objectives, audience insights, and broader business goals.
• Stay ahead of cultural and digital trends, bringing fresh ideas and relevant language into the creative process.
• Develop and refine creative concepts using generative AI workflows to iterate on high-volume campaign variants and localized ad components rapidly.
• Maintain exceptional editorial standards. Know the difference between an em dash and an en dash. Be able to explain issues with syntax. Have an opinion on the Oxford comma.
• The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

Requirements

• 7+ years of copywriting and creative development experience at an advertising agency or in-house brand, supported by a strong portfolio of work.
• Bachelor's degree in Marketing, Communications, English, or a related field—or equivalent professional experience.
• Proficiency in Figma and Google Workspace.
• Demonstrated experience utilizing generative AI tools (e.g., Anthropic Claude, Gemini) to support copy development, creative production, and content optimization.
• Strong understanding of digital marketing channels, performance media, and industry best practices.
• Experience writing for CRM, social media, paid media, landing pages, and other performance marketing channels.
• Excellent written and verbal communication skills with exceptional attention to detail.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Collaborative, adaptable, and receptive to feedback.

Benefits

• Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.