Sr. Copywriter

Indianapolis, IN (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

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Job Summary

Own creative direction and messaging for multi channel campaigns, balancing hands on writing with team mentorship and client presentations.

  • Creative Direction: define concept and direction for integrated campaigns in partnership with Art Directors.
  • Messaging and Craft: translate brand strategy into executable verbal identity and write across campaigns, social, and digital experiences.
  • Quality and Growth: act as the quality gate, elevate work beyond safe choices, and coach writers to raise the craft.

Job Description

Responsibilities

  • Define creative concept and direction. In partnership with Art Directors, you co-create the concepts that guide campaign and asset development, defining creative direction for assigned client accounts. Especially for complex initiatives like integrated campaigns, video productions, and multi-channel programs.
  • Translate strategy into messaging. You translate brand strategy into compelling, consistent, and executable messaging frameworks and verbal identity systems.
  • Stay hands-on with the craft. You write, craft, and direct headlines, video scripts, and other copy across campaigns, brand work, digital experiences, social, video, and integrated programs that bring concepts to life.
  • Serve as a quality gate. You review copy and provide direction on assigned accounts, ensuring every deliverable meets the standard before it reaches the client — while actively pushing the work past safe choices and elevating it creatively.
  • Mentor and develop writers. You develop the craft of copywriters and other creatives on the team, providing sharp, clear critiques that build skill and push the team toward better writing and conceptual work.
  • Present with confidence. You present creative concepts and messaging strategy to clients with a clear rationale, defending strong writing decisions while remaining open to feedback that improves the work.
  • Leverage AI thoughtfully. You use AI for concept exploration, research acceleration, draft variation generation, and message testing, understanding that AI can handle volume, but voice, tone, and the judgment of what will land with a specific audience remain human skills.

Requirements

  • 5+ years of experience in copywriting, with a portfolio that shows range across campaigns, brand work, video, and digital
  • Demonstrated experience leading creative concepts from strategy through execution, not just writing to a brief
  • Strong conceptual thinking with a natural bent toward messaging, tone, voice, and verbal identity
  • Experience partnering with Art Directors and Creative Directors to develop integrated, multi-channel creative
  • A track record of mentoring or reviewing the work of other writers, with the ability to give sharp, directional feedback
  • Confidence presenting creative concepts and messaging rationale directly to clients
  • Experience working in an agency environment across multiple client brands and industries simultaneously
  • Comfort using AI tools for concept exploration, research, and draft variation, paired with the judgment to know what still needs a human hand
  • Strong collaboration and communication skills, with the flexibility to adjust direction quickly as strategy or client feedback shifts

Preferred

  • Healthcare and/or regulated industry experience is a plus

Benefits

  • Fully remote: We believe the best team is one that isn't limited by proximity to a physical location. Whether it's the West Coast or the East Coast, we work with team members across all of the U.S. time zones.
  • Collaborative team environment: Your voice is important, and we believe the best projects include contributions from everyone.
  • Great benefits: 30 paid days off and 401(k) matching. We cover 100% of health insurance premiums for all team members and 50% for their spouses and dependents.
  • Flexible schedule: Some people are early birds who love collaborating in-person at our offices. Others are night owls who enjoy working from home. We are flexible to accommodate different work styles, times, and locations — within reason and the needs of our clients — of course!
  • New equipment: In order to produce incredible work, we have to have incredible equipment. Sorry if you were hoping for a 7-year-old PC. That\'s just not our style.
  • Philanthropy: We like to do our part to help our community. With our philanthropy committee and donation matching system, we offer you the resources you need to make a difference.

TrendyMinds

We are an innovative digital marketing agency on a mission to inspire curiosity and improve lives for clients across the tech and healthcare industries. To solve unique marketing challenges, we always think ahead to offer new perspectives, strategies, and creative ideas.

Founded in 1995
Indianapolis, Indiana, USA
99 employees (49 in marketing)

Traffic Signals

Monthly Visitors
2.7K
Traffic Source Mix
Search
29.4%
Direct
46.1%
Referral
6.2%
Social
16.8%
Paid
1.5%

Headcount Trend

Current headcount: ~99

Marketing Team

Marketing Team Size
31 (31% of company)
Median Career Experience
12.5 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
2