SR. COPYWRITER

New York City, NY (On-site)

$94K/yr – $110K/yrSenior Level6+ years expFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own multi-channel creative systems and voice for premium DTC campaigns, partnering with product/brand early and driving AI-native copy acceleration in a fast-paced studio.

  • Campaign concept ownership across TV, OTT, digital commerce, paid social, and experiential channels.
  • Positioning, naming, and messaging for new-to-world launches with product teams.
  • Lead copy, production collaboration, and AI-enabled ideation at velocity.

Job Description

Responsibilities
  • Drive Big-Idea Conceptualization: Lead the creation of breakthrough, multi-channel campaign concepts that scale seamlessly across TV/Broadcast, OTT, digital commerce (DTC, Amazon), high-impact paid social (TikTok, Meta), and experiential marketing.
  • Master Upstream Storytelling: Collaborate directly with product and brand teams early in the lifecycle to define product positioning, naming conventions, and core brand messaging architecture for new-to-the-world launches.
  • Direct Voice & Execution: Write flawless, high-converting, and culturally resonant copy across all touchpoints, ensuring your assigned brand maintains a distinct, premium, and consistent voice globally.
  • Partner for Production: Work hand-in-hand with Art Directors and Creative Directors through pre-production, scripting, on-set filming, and post-production to ensure the narrative intent is perfectly preserved.
  • Champion an AI-Native Workflow: Actively integrate advanced LLMs (like ChatGPT, Claude, or Gemini) into your daily process to accelerate research, test multiple conceptual angles, and optimize copywriting variations at velocity.
  • Mentor & Elevate Talent: Act as a leading creative voice in the NYC studio, mentoring junior-to-mid level copywriters and fostering a culture of high ownership, constructive feedback, and relentless creative ambition.
Requirements
  • 6+ Years of Copywriting Experience: Proven track record within a fast-paced creative agency or a high-velocity in-house creative department (direct experience with consumer goods, lifestyle, or DTC brands is highly preferred).
  • An Elite, Multi-Channel Portfolio: Demonstrates exceptional conceptual thinking, top-tier short-and-long-form copywriting, successful broadcast/video scriptwriting, and a deep understanding of platform-native social content and digital commerce ecosystems.
  • Technical-to-Human Translator: A proven ability to dissect complex technology or engineering specifications and translate them into simple, emotional, and benefit-driven consumer hooks.
  • Fluency in Modern Creative Tools: A strong familiarity with collaborative platforms like Figma and an active, hands-on passion for utilizing generative AI tools to accelerate the concepting and prototyping phases.
  • Thrives in High-Velocity Environments: You are highly adaptable, prolific with copy options, and energized by tight deadlines. You excel at keeping a premium bar for creative craft while matching the speed of a global innovator.
Benefits
  • medical insurance
  • dental insurance
  • vision insurance
  • flexible spending accounts
  • health savings accounts (HSA) with company contribution
  • 401(k) retirement plan with matching
  • employee stock purchase program
  • life insurance
  • AD&D
  • short-term disability insurance
SharkNinja France logo

SharkNinja France

Pour Shark Ninja l'objectif principal est d'avoir un impact positif sur nos clients du monde entier dans leur expérience quotidienne.Nous mettons tout en œuvre afin de pouvoir fournir à nos consommateurs des produits 5 étoiles qui faciliteront leur vie de tous les jours.La passion et l'innovation sont les 2 principes fondamentaux qui nous animent.Pour participer au succès de cette entreprise nous recherchons des personnes exceptionnelles qui seront les artisans de nos futurs grands projets.Le travail d'équipe est un concept essentiel chez SharkNinja et nous mettons tout en œuvre afin que chaque individu tire le meilleur de lui-même, repousse ses limites, soit créatif et pense à l'impensable.Avec la croissance explosive que nous connaissons, nous recherchons des personnes ultra motivées pour nous accompagner dans ce passionnant voyage.Voire grand, agir rapidement et faire rayonner notre entreprise, êtes-vous prêt à relever le défi ?

6 employees (2 in marketing)

Traffic Signals

Monthly Visitors
5.2M
Monthly Google Ads Budget
$113.8K
Traffic Source Mix
Search
28.8%
Direct
58.1%
Referral
5.6%
Social
6.2%
Paid
1.2%

Headcount Trend

Current headcount: ~7

Marketing Team

Marketing Team Size
2 (33% of company)
Marketing Roles Posted (Last 30 Days)
12