Responsibilities

• Drive Big-Idea Conceptualization: Lead the creation of breakthrough, multi-channel campaign concepts that scale across TV/Broadcast, OTT, digital commerce (DTC, Amazon), high-impact paid social (TikTok, Meta), and experiential marketing.
• Master Upstream Storytelling: Collaborate directly with product and brand teams early in the lifecycle to define product positioning, naming conventions, and core brand messaging architecture for new-to-the-world launches.
• Direct Voice & Execution: Write flawless, high-converting, and culturally resonant copy across all touchpoints, ensuring your assigned brand maintains a distinct, premium, and consistent voice globally.
• Partner for Production: Work hand-in-hand with Art Directors and Creative Directors through pre-production, scripting, on-set filming, and post-production to ensure the narrative intent is perfectly preserved.
• Champion an AI-Native Workflow: Actively integrate advanced LLMs (like ChatGPT, Claude, or Gemini) into your daily process to accelerate research, test multiple conceptual angles, and optimize copywriting variations at velocity.
• Mentor & Elevate Talent: Act as a leading creative voice in the NYC studio, mentoring junior-to-mid level copywriters and fostering a culture of high ownership, constructive feedback, and relentless creative ambition.

Requirements

• 6+ Years of Copywriting Experience: Proven track record within a fast-paced creative agency or a high-velocity in-house creative department (direct experience with consumer goods, lifestyle, or DTC brands is highly preferred).
• An Elite, Multi-Channel Portfolio: Demonstrates exceptional conceptual thinking, top-tier short-and-long-form copywriting, successful broadcast/video scriptwriting, and a deep understanding of platform-native social content and digital commerce ecosystems.
• Technical-to-Human Translator: A proven ability to dissect complex technology or engineering specifications and translate them into simple, emotional, and benefit-driven consumer hooks.
• Fluency in Modern Creative Tools: A strong familiarity with collaborative platforms like Figma and an active, hands-on passion for utilizing generative AI tools to accelerate the concepting and prototyping phases.
• Thrives in High-Velocity Environments: You are highly adaptable, prolific with copy options, and energized by tight deadlines. You excel at keeping a premium bar for creative craft while matching the speed of a global innovator.

Benefits

• medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
• We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.