Responsibilities

• Coordinate with internal stakeholders, departments and physicians to develop marketing materials that effectively communicate the hospital systems services, events and achievements.
• Collaborate with the marketing team to create and execute integrated marketing plans across various channels, including digital, print, social media, email and traditional advertising.
• Helps develop and execute campaigns and initiatives for assigned service lines.
• Assists in overseeing social media platforms and content, actively engaging with the audience, responding to inquiries, and leveraging social media for brand promotion and public relations.
• Leverages project management software (Asana) to track project progress from start to finish within specified timeframes by addressing hurdles, consolidating feedback and securing the appropriate reviews and approvals.
• Stays up-to-date with industry trends, advancements, and best practices in healthcare marketing and apply relevant strategies to drive continuous improvement.
• Assists with media relations including interview coordination and story placement.
• Assists in the relationship management with external vendors and agencies to ensure the delivery of high-quality content and marketing materials.
• Serves as a member for the crisis management team.
• Helps coordinate photo shoots for campaigns, website, social media.