Responsibilities

• Performance Strategy (75% Digital): Develop high-converting copy for Google Ads (Demand Gen), search, video, and landing pages.
• Direct Response (25% Print): Create compelling copy for direct mail, newspapers, marriage mail, and inserts.
• Creative Innovation: Consistently pitch "breakthrough" ideas, testing new hooks and angles to combat market fatigue.
• Funnel Optimization: Proactively audit funnels and propose copy experiments to drive real lift without the need for handholding.
• AI Integration: Leverage AI-driven tools to accelerate research, ideation, and iteration while maintaining high-quality standards.
• Cross-Functional Collaboration: Partner with the Creative Director and digital team to ensure all messaging aligns with client KPIs and lead generation goals.

Requirements

• Proven Experience: Five to seven years as a direct-response or conversion copywriter, preferably within the home improvement or B2C sectors .
• Platform Expertise: Deep understanding of the nuances between writing for Google ads versus social media.
• Conversion Obsession: A track record of using Conversion Rate Optimization (CRO) principles to drive specific user actions.
• Technical Literacy: Proficiency in AI-assisted writing tools and digital marketing platforms.
• Education : Bachelor’s degree in Marketing, Advertising, English, Journalism, or a related field.
• Workflow Management: Ability to deliver error-free work under tight deadlines while managing multiple projects.

Benefits

• Competitive compensation
• Flex PTO with generous holiday schedule
• 401k with outstanding 4% company match
• Long-term, short-term disability and life insurance
• Comprehensive health, dental and vision benefits
• 10 weeks Paid Parental Leave
• Monthly technology stipend
• Professional development funds