Responsibilities

• Lead the development of integrated communications strategies across paid, owned, earned, and experiential channels
• Translate business objectives into full-funnel channel architecture, go-to-market plans, and campaign systems
• Own the narrative structure and strategic flow of key deliverables, ensuring clarity, cohesion, and persuasiveness
• Provide ongoing cultural intelligence, audience insight, and marketplace POV to inform campaign and brand strategy
• Develop and apply audience-first frameworks that reflect the nuances of African American consumer dynamics and broader cultural segments
• Ensure all work is grounded in credible insight and aligned to real consumer behaviors and tensions
• Direct strategic inputs into media planning, including channel mix, audience strategy, and partner evaluation
• Guide development of custom partnerships, from RFI/RFP through execution, ensuring cultural relevance and business impact
• Collaborate closely with internal and external media teams to align strategy, execution, and performance expectations
• Contribute to Investment Briefings and campaign planning workstreams with clear, data-informed recommendations