Responsibilities

• Develop and implement comprehensive content strategies that align with marketing objectives, ensuring consistency across channels.
• Conduct research to understand target audiences, using data-driven insights to inform content decisions.
• Oversee creation, editing, and publication of content across website, social media, email, and print.
• Ensure content is engaging, accurate, and adheres to brand guidelines.
• Implement SEO best practices to maximize visibility and discoverability of content.
• Monitor and optimize content performance based on analytics and user feedback.
• Collaborate with cross-functional teams to integrate content strategies with business initiatives.
• Stay up to date with industry trends and best practices in content strategy and digital marketing.
• Identify opportunities for innovation and continuous improvement.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 8+ years of experience in content strategy or content marketing, preferably in healthcare or academia.
• Proven experience developing and implementing content strategies that drive engagement and measurable results.
• In-depth knowledge of digital marketing, SEO, CMS, and analytics tools.
• Licensure: None required.

Benefits

• Comprehensive Benefits Package: Medical, Dental, and Vision Insurance
• Paid Time Off, Long-term and Short-term Disability, Retirement Savings
• Health Saving Plans, and Flexible Spending Accounts
• Certification and education support
• Generous Paid Time Off