Responsibilities

• Ensure clear and concise communication about the OD brand and LTL freight industry, and provide insights to customers through the odfl.com website and landing pages
• Translate strategic themes into content plans that span formats like infographics, guides, and website conversion campaigns
• Identify opportunities to gather content from internal and external subject matter experts; develop and execute content/story ideas to support discoverability and the educational needs of customers
• Write both short- and long-form pieces for OD website and landing pages, and campaigns for the purposes of elevating our brand, improving the user experience, and maximizing ROI
• Supports colleagues with proofreading and authoring content for various channels
• AI-enabled content execution; Use AI tools to support content creation, personalization, and reuse
• Maintain content calendars and asset inventories
• Plan and manage content publishing using Adobe Experience Manager and Knak
• Collaborate with cross-functional internal stakeholders to ensure the accuracy, timeliness, and quality of content, and ensure digital initiatives align with broader business objectives
• Ensure consistent adherence to brand standards across all digital content
• Optimize website performance for SEO, GEO and AIO accessibility while maintaining a superior user experience. Work with partners and platforms to implement approved directives
• Recommend technical SEO and structured data improvements to boost discoverability and rankings
• Monitor, analyze and report on channel traffic, engagement, and conversion metrics with tools such as Google Search Console, Adobe Analytics, and BrightEdge

Requirements

• Bachelor’s degree in Marketing, Communications, PR, Information Design, or related field.
• 4+ years of content writing experience
• Strong writing and editing skills with a demonstrated ability to create clear, accurate, user-friendly digital content
• Experience working with CMS platforms (Adobe AEM, WordPress, Sitecore, Drupal)
• Experience with SEO tools (BrightEdge, SEMrush, Moz, Ahrefs) and analytics platforms (Adobe, Google Analytics 4, Google Search Console)
• Exceptional attention to detail, organization, and commitment to content accuracy
• Be a self starter with a demonstrated ability to thrive in a fast-paced, multi-stakeholder environment, managing multiple projects simultaneously
• Excellent interpersonal, verbal, and written communication skills, with a demonstrated capability to work as part of interdisciplinary teams and build effective working relationships