Responsibilities

• Develop and oversee the execution of complex and detailed go-to-market marketing strategies that effectively position, differentiate, and promote Lincoln’s capabilities with key audiences.
• Bring Lincoln’s retirement services value proposition to life through storytelling for use in new business and retention situations, as well as through sales and service collateral and industry promotion.
• Partner closely with sales, relationship management and distribution teams to understand market needs and identify and develop new marketing solutions that support business growth and client retention.
• Serve as a trusted marketing consultant to business stakeholders by providing guidance on messaging, positioning and effective communication of Lincoln's capabilities and differentiators.
• Lead the development of marketing content and sales enablement materials, including presentations, videos, digital experiences, collateral, emails, microsites and thought leadership assets.
• Identify opportunities to enhance and evolve how Lincoln's story is delivered in market, leveraging digital capabilities, new technologies and innovative approaches.
• Collaborate across marketing, sales, product, analytics and service teams to ensure alignment of messaging, strategy and execution.
• Analyze campaign, engagement and business performance metrics to evaluate effectiveness, identify trends and provide actionable recommendations to stakeholders.
• Monitor marketplace activity, competitive trends and field feedback to help refine messaging, marketing approaches and value proposition strategies.
• Support strategic growth initiatives by developing marketing concepts, campaigns and resources that drive measurable business outcomes.

Requirements

• 5 – 7+ Years of experience in B2B marketing, field marketing, sales enablement, product marketing or a related marketing discipline directly aligned to the specific responsibilities for this position
• 4 Year/Bachelor's degree or equivalent work experience (4 years of experience in lieu of Bachelor's) in business, marketing, or communications
• Experience developing and executing complex marketing plans and campaigns
• Strong written and verbal communication skills with the ability to translate complex concepts into compelling marketing narratives

Preferred

• Experience supporting institutional retirement, employee benefits, financial services or workplace solutions businesses
• Experience developing value propositions, messaging frameworks and sales enablement resources
• Strong presentation skills with demonstrated ability to influence at all levels of management through clear, informed and logical discussions/presentations
• Experience analyzing marketing performance metrics and communicating insights to leadership
• Proven ability to manage multiple priorities and deliver results in a fast-paced environment
• Demonstrated strength in relationship management, collaboration and strategic thinking
• Ability to read, analyze and interpret both internal and external documents such as general media/publications, professional journals, technical procedures, governmental regulations, policies, proposals, and standard operating procedures
• Evaluate trends in data or information
• Demonstrated ability to identify and recommend processes improvements
• Finds common ground and can gain collaboration among senior/executive management, colleagues and peers; can influence outcomes without directing or commanding

Benefits

• PTO/parental leave
• Competitive 401K and employee benefits
• Free financial counseling, health coaching and employee assistance program
• Tuition assistance program
• Work arrangements that work for you
• Effective productivity/technology tools and training