Sr. Consultant, Firm Marketing

Des Moines, IA (Hybrid)

$122K/yr – $182K/yrSenior Level10+ years expFull time

Posted 4 days ago

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Job Summary

Own and drive growth initiatives by leading strategy, marketing programs, and data-driven insights, delivering on multi‑project plans with prioritized timelines.

  • Own strategy and execution across growth initiatives
  • Lead marketing programs with data-driven decision making
  • Coordinate multiple projects and shifting priorities

Job Description

Responsibilities

  • - Leads in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions.
  • - Leads sophisticated projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
  • - Implements digital and traditional marketing tactics and media, including creative development process, planning, and execution.
  • - Leads creative development and provides specific feedback on look and feel and develops strong creative briefs.
  • - Monitors emerging innovative trends in content, design and marketing tactics
  • - Reviews and analyzes customer insights and analytics and tools to understand and forecast market, competitor and customer needs and behavior. Helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
  • - Ensures programs are on strategy and on schedule.
  • - May perform other responsibilities as assigned.

Requirements

  • Bachelor’s degree in marketing, business administration or related field; graduate degree highly desirable.

Preferred

  • Graduate degree highly desirable.

Benefits

  • We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more.
Nationwide logo

Nationwide

3.8 Glassdoor

Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the United States. Nationwide is rated A+ by Standard & Poor's. An industry leader in driving customer-focused innovation, Nationwide provides a full range of insurance and financial services products including auto, business, homeowners, farm and life insurance; public and private sector retirement plans, annuities and mutual funds; excess & surplus, specialty and surety; and pet, motorcycle and boat insurance. For more information, visit www.nationwide.com.

Founded in 2016
USA
31K employees (791 in marketing)
74% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
3.2M
Monthly Google Ads Budget
$5.9M
Traffic Source Mix
Search
27.1%
Direct
59.1%
Referral
12.4%
Social
0.2%
Paid
1.2%

Headcount Trend

Current headcount: ~31.2K

Marketing Team

Marketing Team Size
594 (2% of company)
Median Career Experience
4 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
3

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