Responsibilities

• Drive Competitive Positioning: Directly analyze competitor offerings to develop highly differentiated, technically accurate product messaging that serves as a foundation for internal and external communications.
• Build Hands-on Sales Assets: Author and maintain highly consumable, high-impact competitive materials, including battlecards, landscapes, briefs, webcast material, and more.
• Deliver Real-Time Deal Support: Act as a direct advisor to field Sales teams during active, high-stakes sales cycles, providing tactical coaching, competitive triage, and strategies to win key deals.
• Analyze Win/Loss Dynamics: Conduct structured, post-deal win/loss reviews to identify market trends, pricing strategies, and product gaps, turning raw data into strategic recommendations.
• Manage CI Platform & Alerts: Directly curate and optimize our competitive intelligence platform (tooling) ensuring the automated capture, filtering, and distribution of real-time competitor alerts.
• Advise Product Marketing & Product Teams: Act as the go-to technical expert for product and marketing leaders, delivering deep-dive competitor SWOT analyses to help guide product roadmaps and pricing strategies.
• Monitor Market Trends: Personally track Tier 1/2 competitors, emerging startups, and industry trends to position NetApp relative to new market shifts, ecosystem dynamics, and buyer behaviors.

Requirements

• Domain Expertise: Deep technical understanding of the technologies, architectures, and go-to-market strategies within the B2B Data, AI, and Cloud Infrastructure industries.
• Proven CI Execution: 5+ years of hands-on experience in competitive intelligence, technical product marketing, or sales engineering, with a proven track record of personally creating high-impact competitive content.
• Hands-on Tool Proficiency: Direct experience using and managing competitive intelligence platforms (e.g., Klue, Crayon) and conversational intelligence tools (e.g., Gong) to gather field insights.
• Strong Research & Synthesis Skills: Proven ability to independently dig through competitor documentation, financial filings, and analyst reports to extract actionable, validated insights.
• Sales Collaboration: High comfort level working directly alongside Field sales teams in active sales cycles, translating technical specs into "how-to-win" sales talk-tracks.
• Execution-Oriented: A self-starter who thrives on detailed execution, with the ability to own projects end-to-end without administrative oversight or direct reports.
• Superior Communication: Outstanding oral and written communication skills, with the ability to present complex technical findings clearly to both technical and non-technical stakeholders.

Preferred

• MBA and/or a strong technical background in data management or AI/ML workloads is highly preferred.
• Equivalent combination of additional experience as stated above can be considered in place of academic degree listed.