Responsibilities

• The Senior Community Marketing Specialist is responsible for planning, executing, and optimizing local marketing initiatives that drive awareness, engagement, and qualified leads for Atria communities.
• This role partners closely with Sales, Regional Marketing, Creative Teams and community leadership to ensure marketing efforts support occupancy goals and reflect the unique story of each community.
• This position focuses on community-level execution and performance across three brands Atria Senior Living, Holiday by Atria and Atria Retirement Canada.
• Execute integrated marketing campaigns at the community level, including print, direct mail, digital, email, events and partnerships.
• Customize market level campaigns to reflect the unique attributes, positioning, and audience of each community.
• Ensure all marketing efforts are launched on time, targeted effectively, and aligned with occupancy goals.
• Identify and activate local opportunities including sponsorships, partnerships, and community outreach.
• Manage relationships with local media vendors, partners, and agencies, including negotiation and placement execution.
• Ensure efficient allocation of community-level budgets to maximize reach, lead quality, and return on investment.
• Identify opportunities to improve cost efficiency and performance through strategic media planning and buying.

Requirements

• Bachelor’s degree in marketing/communications or related field required.
• Five (5) or more years of experience in local, regional, or field marketing.
• Must successfully complete all Atria specified training programs.
• Experience supporting multi-location businesses preferred.
• Experience in advertising, media buying, or account management strongly preferred.
• Experience managing advertising budgets, media buys, or agency/vendor relationships strongly preferred.
• Demonstrated understanding of paid media channels (digital, print, direct mail, or local partnerships) and how they drive lead generation.
• Data-driven mindset with a focus on performance and optimization.
• Will be required to travel up to 10% of the time on behalf of the Company.
• Travel time is subject to change based on business needs.

Benefits

• Paid holidays and PTO
• Benefits package also includes Health, Dental, Vision, and Life Insurance
• Retirement Savings Plan / 401(k) employer match
• Tuition reimbursement (U.S Based Communities)
• Enrollment in benefits varies by employee classification