Responsibilities

• Own the influencer strategy -- identify, engage, and launch relationships with the creators SMB merchants trust (e-commerce, logistics, and small-business creators across YouTube, TikTok, LinkedIn, podcasts, and newsletters), with measurable attribution from content to registration starts and first shipment.
• Own the community presence -- build an authentic, trusted Amazon Shipping presence across seller communities (Reddit, Facebook seller groups, Discord servers, and industry forums): define rules of engagement, show up credibly in merchant conversations, and create community programs that position Amazon Shipping as the obvious choice for growing merchants.
• Design and run SMB events -- build the SMB-specific event strategy (which events, what presence, who attends) and the playbook that converts event engagement into registrations, while representing SMB in broader Amazon Shipping event programs.
• Drive programmatic acquisition -- move beyond 1:1 selling by building community- and influencer-led channels that bring cohorts of hundreds or thousands of SMBs into the self-service funnel simultaneously, multiplying through the team's conversion engine.
• Serve as the voice of the community -- translate community sentiment, creator feedback, and merchant friction signals into clear inputs for Product, Tech, and Operations to improve the self-service experience.
• Define and own growth metrics -- set channel OKRs (community- and influencer-sourced registration starts, conversion, cost per acquisition, time-to-first-shipment), track rigorously, and iterate to maximize ROI.
• Coordinate across partnership scope -- work closely with the central Amazon Shipping Partnerships team where community and creator plays overlap platform-level deals, owning the SMB lens on shared opportunities.
• Own your domain end-to-end -- operate as the subject matter expert for your channel, define BD strategy that complements the product strategy, and deliver results through scalable mechanisms rather than one-off effort.
• Think big and innovate -- identify emerging communities, creator ecosystems, and non-obvious channels that unlock new SMB segments for Amazon Shipping.

Requirements

• 5+ years of developing, negotiating and executing business agreements experience
• 5+ years of professional or military experience
• Bachelor's degree
• Strong verbal and written communication skills with an ability to work and thrive in ambiguity, at a rapid work pace.

Preferred

• Experience in product or program management, product marketing, business development or technology
• Experience working in e-commerce / retail / supply chain / financial services business
• 1+ years of logistics experience
• Experience driving new business segment or services launches
• Experience in a new unit business or a startup
• Experience leveraging and improving internal tools
• Experience in customer-facing roles